PH,ID,VN Scouring Category Development Marketing
At a glance
Mid-level General Marketing role at 3M. ID, Dki Jakarta Selatan · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Adapt portfolio plans to local markets, using competitor and market analysis to shape category-growth plans
- Guide local launches from consumer need identification through marketing plans and product availability
- Set portfolio pricing plans to support margin goals, including price increases and regional guidance
- Choose campaign launch timing based on channel readiness, then define objectives, featured products and inventory needs
- Track local activation budgets and use syndicated data to find opportunities to gain or regain market share
What you bring
- You have a bachelor’s degree in marketing, business, communications or a related field
- You bring at least five years in marketing, brand management or category development
- You can analyze data and turn findings into practical recommendations, with strong English communication skills
Who this fits
This role suits a marketer who can connect category plans, consumer insight, pricing, product launches and campaigns to growth and margin targets. You’ll work across country functions and coordinate with area and global portfolio teams.
From the employer
Job Description:
Leads category growth and consumer understanding within the country/region, with accountability for key performance indicators such as organic sales growth, standard gross margin, and market share. Applies strong category expertise to translate portfolio strategies into actionable plans, overseeing the end-to-end process from new product introduction to successful product availability.
Portfolio
- Adapts the area portfolio strategy and marketing plan for specific regions or countries.
- Analyzes the portfolio, market, and competitors to develop plans and storytelling that drive category growth.
- Communication and alignment with country all functions for portfolio strategy/programs
- Portfolio Management/LCM including RA/Packaging/Product availability/Support PACE
- NPI Pipeline & Launch
- Understands consumer behavior and identifies unmet needs to influence area/global portfolio teams in product innovation.
- Launches new products in the country/region with a comprehensive marketing plan.
- Lead approved local NPI project
- Country PIPO Plan
Price
- Responsible for achieving the standard margin of the profit center by establishing a base price strategy for each portfolio.
- Develops a price increase plan to optimize margins and counteract inflation or changes in costs.
- Collaborates with APL to implement price guidance.
Campaign
- Own overall sales growth targets for campaigns within the country or region.
- Ownership to decide on campaign launch timing (go or not go) based on channel readiness.
- Implement campaign strategy locally by defining:
- Business objectives
- Hero/Promotion product at the SKU level
- Ensure adequate product inventory
- Influence Country Consumer Experience (CCX) on Media choices
- Partners with Country Consumer Experience (CCX) to validate campaign elements (message, assets).
Analytics/Budget
- Examines syndicated data to identify key growth opportunities and leads projects aimed at gaining or recovering market share.
- Local activation budget management and tracking
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- At least 5 years of experience in marketing, brand management, or category development
- Strong understanding of marketing principles, consumer behavior, and campaign management.
- Proficiency in Microsoft Office Suite and marketing analytics tools.
- Excellent written and verbal communication skills.
- Strong project management and organizational abilities.
- Ability to analyze data and translate insights into actionable recommendations.
- Strong English language skills and the ability to communicate clearly and professionally with diverse stakeholders.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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