CBG JP Category Development Marketing

3M Open · verified Sep 23, 2026

JP, Tokyo Full-time Mid-level General Marketing

At a glance

Mid-level General Marketing role at 3M. JP, Tokyo · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing

SeniorityMid-level

LocationJP, Tokyo

EmploymentFull-time

PostedApr 8, 2026 · 5mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Shape country or regional portfolio plans, then take new products through launch and into availability
Set portfolio pricing and margin plans, including responses to inflation or changing costs
Choose campaign timing based on channel readiness and drive local execution toward sales growth
Use syndicated data to find growth opportunities and manage local activation budgets

What you bring

At least five years in FMCG category, consumer, or brand marketing, including new product launches
At least five years working with agencies and designers on marketing activity
A data-led approach, strong analysis, and the influence to align internal and external stakeholders
Business-level English, native Japanese, a bachelor’s degree or equivalent, and basic P&L knowledge

Who this fits

You’ll suit a mid-level marketing role built around portfolio decisions, pricing, campaigns, analytics, and budgets in Japan. You need to communicate with both global and local teams, manage several timelines and resources, and lead across internal and external groups. The role favors someone comfortable defining new approaches and taking appropriate risks.

From the employer

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Position Title

Category Development Marketing – Consumer Business Group in Japan

Key Responsibilities

1. Owns category growth and consumer understanding in the country/region and main KPIs are profit center YOY OSG, Std. GM and Market Share

2. Country category expertise to execute category/portfolio strategies and plan

3. From NPI to product availability

Responsibilities

1. Portfolio

Adapt the area portfolio strategy and marketing plan for specific regions or countries.
Manage NPI pipeline & product launch

2. Price

Establish base pricing strategies for each portfolio to achieve standard margins of the profit center.
Develops price increase plans to optimize margins and address inflation or cost changes.
Collaborates with APL to implement price guidance.

3. Campaign

Own overall sales growth targets for campaigns within the country or region.
Ownership to decide on campaign launch timing (go or not go) based on channel readiness.
Implement Local campaign strategy by defining.

4.Analytics/Budget

Analyze syndicated data to identify key growth opportunities and lead projects to gain or recover market share.
Manage and track local activation budgets.

Required Experience / Skills

5+ years of experience in category, consumer, or brand marketing in FMCG. Lead marketing roles including new product launches.
5+ years of experience in collaborating with agencies/designers.

Required Skills

Data based mindsets with strong analytical skills to identify growth implications.
Strong influence in leading diverse internal and external team members and stakeholders.
Openness to drive productive change, with the ability to see the big picture, define new approaches, and take appropriate risks.
Strong verbal and written communication skills (e.g., PowerPoint, in-person, email) with both global and local teams.
Ability to manage multiple project timelines, budgets, and resources.
Basic P&L knowledge

Language Proficiency

Japanese: Native
English: Business level

Education

Bachelor’s degree or equivalent

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