Category Development Marketer
3M Open · verified Sep 21, 2026 At a glance
Mid-level General Marketing role at 3M. IN, Bangalore Kar · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build category plans from consumer behavior and market-trend insights, then turn them into growth actions
- Shape assortment, pricing, promotions, and product mix to improve category sales and profitability
- Coordinate with supply chain, sales, and shopper marketing to strengthen availability and channel placement
- Review category results, consumer movements, and competitors to find opportunities and create marketing plans
- Guide category innovation, product launches, messaging, and proposition work with agencies and consumer experience teams
What you bring
- An MBA or PGDM focused on marketing, or an equivalent qualification
- Strong consumer-insight orientation and a deep understanding of distribution channels
Who this fits
This role suits a mid-level marketer who can connect consumer understanding with assortment, pricing, promotion, distribution, and portfolio health. You’ll work across sales, supply chain, shopper marketing, agencies, and consumer experience teams. You’re also expected to follow safety policies, identify hazards, and support ongoing EHS improvements.
From the employer
Job Description:
Role Overview
Looking for a Category Development Marketer with a strong consumer insight orientation and deep understanding of distribution channels. This role will focus on managing the entire category portfolio, driving category growth through strategic marketing initiatives, to maximize category penetration and consumer relevance.
Key Responsibilities
Develop and implement category marketing strategies rooted in consumer behavior insights and market trends
Lead category planning and mix optimization to maximize sales and profitability through effective assortment, pricing, and promotional
Collaborate closely with supply chain, shopper marketing, and sales to ensure product availability, effective placement, and strong category presence across channels.
Analyze category performance, consumer trends, and competitive landscape to identify growth opportunities and formulate actionable marketing plans.
Drive category innovation and new product introductions with a consumer-centric approach to meet evolving needs and maximize distribution reach.
Work cross-functionally with sales and shopper marketing to ensure category strategies align with overall business goals and channel objectives.
Work closely with agency and consumer experience team to ensure product proposition and key messaging is communicated in an effective manner
Ensure portfolio health is maintained – responsible for pricing, gross margin, profitable mix.
Key Qualifications
MBA/PGDM with specialization in Marketing or equivalent.
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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