Marketing Manager Baby- Growth Markets
At a glance
Manager-level Growth Marketing role at ZURU. Auckland · full-time.
Pay not stated Growth Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape brand direction and local plans across five markets, covering both new entries and ongoing marketing
- Use consumer research, shopper information, cultural shifts and competitor activity to guide decisions
- Coordinate regularly with Sales on account updates, forecasts, promotions, range reviews and innovation presentations
- Plan retailer campaigns and store activity, from displays and sampling to extra product placement
- Direct audience choices, brief digital media colleagues and steer budgets and launches for baby brands
What you bring
- Bring at least five years in brand marketing, preferably in FMCG, with two years leading a brand or market plan and its spending
- Know grocery retail well and have partnered with Sales on major retail accounts
- Have practical digital and retail media skills, alongside agency experience in creative, media, PR or influencer work
- Have moved at least one product or market from initial planning onto shelves
Who this fits
This Auckland-based, onsite manager position suits someone ready to own brand growth across Australia, New Zealand, the UK, Saudi Arabia and South Africa. You’ll work across teams including Sales, Commercial, Content, Digital Media, Design, Product and Finance.
From the employer
Position Overview
We're growing Millie Moon, our premium nappy and baby care brand built on softness, and looking for a Marketing Manager to own its growth across our growth markets: Australia, New Zealand, the UK, Saudi Arabia and South Africa. You'll set the market strategy, turn it into integrated plans that win with parents and retailers, and lead them through to results on shelf. Alongside that, you'll help build our next generation of baby brands from the ground up: a rare chance to grow an established brand and launch new ones in the same role.
About ZURU
ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.
ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started.
Position Impact
Our Baby team builds brands that challenge the category leaders. Millie Moon is sold across Australia and New Zealand through a strong partnership with the region's largest grocer, and it's expanding into the UK, Saudi Arabia and South Africa. You'll be accountable for brand growth and business outcomes across all five markets, from established retail partnerships to brand-new launches, working hand in hand with Sales, Commercial, Content, Digital Media, Design, Product and Finance. It's a role with real ownership, real budget and the chance to shape where a fast-growing brand goes next.
How you'll help us grow
Own the brand and market strategy across Australia, New Zealand, the UK, Saudi Arabia and South Africa, from new market launches to always-on activity
Build deep consumer understanding through research, shopper data, cultural trends and competitor activity
Partner with Sales week to week: account WIPs, forecasts, promotions, line reviews and innovation-day presentations
Lead retailer marketing plans and in-store activation: displays, POS, secondary placement and sampling
Set the audience strategy, brief the Digital Media team and drive retail media with a test-and-learn mindset
Write sharp, insight-led briefs and partner with Content and Creative on work that's distinctive and on brand
Own market plans and budgets, including the balance between brand and trade investment
Lead launch plans and critical paths with Sales, Supply, Design and Product, and help launch our new baby brands
What Helps You Win Here
5+ years in brand marketing, ideally in FMCG, with at least 2 years owning a brand or market plan and its budget
Strong grocery retail experience: you've worked closely with Sales on major retailers
Hands-on digital and retail media experience, plus creative, media, PR or influencer agency management
A launch under your belt: you've taken at least one product or market from plan to shelf
Experience coaching or managing people, and the leadership to bring cross-functional teams with you
Think you've got what it takes? Apply now and tell us your story.
Who thrives at ZURU
This isn't a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar.
At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won't find anywhere else, and you'll be surrounded by talented people who make things happen. We're a true meritocracy: we reward impact, not tenure.
How we work
Big ideas happen when great people work side by side, so we're office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it's where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based.
Want to see what life at ZURU really looks like? Follow @LifeatZURU on Instagram or visit www.zuru.com.
ZURU – Reimagining tomorrow 🚀
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