Manager, Programmatic Activation

zetaglobal Open · verified Aug 20, 2026

New York Manager Programmatic

Mid-level Programmatic role at zetaglobal. New York · $80,000–$100,000 base.

SalaryStated by zetaglobal

$80,000 – $100,000

Base salary for this role, in USD per year, as published in the posting.

This role, from zetaglobalOur estimate for the market: $79,200–$110,000

In line with the market median of $95,000 for mid-level programmatic roles in New York.

Worked out from 25 postings that stated pay, median $95,000. Last updated Aug 18, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll deploy and adjust DSP spend across programmatic channels to meet campaign goals
You’ll coordinate with Client Success and Analytics so media plans reflect client needs
You’ll check tagging, targeting, and pacing for accuracy across your campaign portfolio
You’ll document optimization decisions and give partners forward-looking media guidance
You’ll manage orders and communications through internal systems and tools

What you bring

You bring one to two years of hands-on experience with a major DSP, such as Xandr, DV360, or The Trade Desk
You understand CM360, rich media vendors, site pixels, and web debugging tools
You can optimize campaigns against goals and interpret metrics such as CPM, CPA, CPCV, CPLPV, and attention
You understand auction mechanics, supply, and the wider programmatic ecosystem
You combine strong analysis, exceptional attention to detail, and advanced MS Excel skills

Who this fits

This role suits a hands-on programmatic trader who can make media decisions independently, collaborate closely with Client Success and Analytics, and explain performance to clients and internal teams. Work may be hybrid in NYC, Nashville, LA, San Francisco, or Miami, or remote depending on your location.

From the employer

WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com

THE ROLE

We are looking for an ambitious programmatic media trader with a proven track record of success in all aspects of programmatic campaign management, from trafficking and optimization to strategic guidance.

As a hands-on programmatic media trader, you will own media decision-making to ensure the success of your campaign portfolio. This is a mid-level media execution role that requires close collaboration with other traders and Client Success teams. In addition to making in-platform optimizations, you will help provide strategic direction to various internal teams and participate in client conversations when media expertise is needed.

The ideal candidate combines trading expertise, analytical acuity, and strong communication skills to consistently exceed campaign goals and help stakeholders understand how media drives business outcomes. You will have significant autonomy and support to help you thrive at Zeta.

Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.

Responsibilities:

Deploy and optimize DSP budgets across programmatic channels, delivering market-leading performance for your campaign portfolio.
Partner with Client Success and Analytics teams to align client needs with our media approach.
Ensure minimal errors in tagging, targeting, and pacing.
Consistently exceed campaign objectives while identifying margin expansion opportunities.
Provide clear optimization notes and forward-looking guidance to internal and client partners.
Master internal systems and tools for order management and internal communications.

Requirements:

1-2 years of hands-on experience with a major DSP such as Xandr, DV360, The Trade Desk, Viant, Yahoo DSP, Nexxen, or Amazon DSP
Knowledge of CM360, rich media vendors, site pixels, and web debugging tools
Understanding of media metrics and KPIs such as CPM/dCPM/CPA/CPCV/CPLPV and attention
Demonstrated track record of effectively optimizing to goals
Understanding of auction mechanics, supply, and the broader programmatic ecosystem
Demonstrated analytical ability and an extreme attention to detail
High proficiency in MS Excel

BENEFITS & PERKS

Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity
Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $80,000 - $100,000, depending on location and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases