Specialist, Digital Marketing, VIS, Vietnam

Zeiss Group Open · verified Sep 21, 2026

Ho Chi Minh Full-time Mid-level Digital Marketing

At a glance

Mid-level Digital Marketing role at Zeiss Group. Ho Chi Minh · full-time.

Pay not stated Digital Marketing salary

RoleDigital Marketing

SeniorityMid-level

LocationHo Chi Minh

EmploymentFull-time

PostedMay 5, 2026 · 4mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and run paid media, email, social, and display campaigns for awareness, leads, and conversions
Manage websites, landing pages, email platforms, social channels, and customer campaign collaborations
Set KPIs, review campaign results, run A/B tests, and turn findings into improvements
Operate Zoom Video Webinars or MS Teams, including production, polls, Q&A, recordings, and follow-up
Create POS materials and coordinate product marketing, sales, agencies, vendors, and regional teams

What you bring

A bachelor's degree in marketing, communications, business, or a related discipline
Two to five years in digital marketing, preferably across healthcare, medical devices, or B2B2C settings
Strong English writing and speaking skills, with analytical ability to turn data into marketing actions
Comfort using marketing automation tools, CRM systems, and webinar platforms

Who this fits

This suits a mid-level digital marketer who can move between campaign strategy, hands-on channel work, analytics, webinars, and in-store materials. You will work with sales, marketing, product, regional, agency, and vendor stakeholders in Ho Chi Minh, Vietnam. The role calls for strong communication, problem-solving, commercial judgment, and tact under pressure.

From the employer

The position will work closely with Head of Sales and Marketing, Vision Care Vietnam. This position will drive innovative, data-driven marketing strategies that elevate ZEISS Vision Care's digital presence and customer engagement. This role combines strategic thinking with hands-on execution to deliver measurable business impact across digital channels.

Strategy & Campaign Management

· Develop and execute comprehensive digital marketing strategies aligned with ZEISS Vision Care's business objectives and brand positioning

· Plan, launch, and optimize multi-channel campaigns (paid media, email, social, display) to drive awareness, leads, and conversions

· Manage campaign budgets and allocate resources to maximize ROI

Content & Channel Ownership

· Oversee digital content creation in collaboration with creative teams, ensuring consistency with ZEISS brand guidelines

· Manage and optimize owned digital properties (website, landing pages, email marketing platforms)

· Drive social media strategy and community engagement across relevant platforms

· Planning and handling Digital Campaign collaboration with customers

Analytics & Performance

· Define KPIs, track performance metrics, and deliver regular reporting to stakeholders

· Conduct A/B testing and leverage data insights to continuously improve campaign effectiveness

· Utilize marketing automation tools and CRM systems to enhance customer journeys

Webinar Operations & Support

· Platform Management: Set up and manage webinar platforms (Zoom Video Webinars/ MS Teams).

· Technical Production: Managing audio/video quality, launching polls, and handling Q&A sessions.

· Content Collaboration: Support speakers with slide formatting, rehearsal coordination, and script timing.

· Post-Webinar Execution: Manage webinar recordings and distribute follow-up materials/surveys to attendees.

Collaboration & Stakeholder Management

· Partner with product marketing, sales, and global marketing teams to ensure integrated go-to-market strategies

· Coordinate with external agencies and vendors to deliver high-quality creative assets and media placements

· Support regional teams with the best digital practices and campaign localization

· Support design and produce eye-catching POS materials (standees, tent cards, posters) to enhance in-store customer engagement.

Innovation & Trends

· Stay current on digital marketing trends, emerging platforms, and competitive landscape in the optical/vision care industry

· Identify and pilot new technologies (e.g., AI-driven personalization, programmatic advertising) to enhance marketing effectiveness

Education / Professional Certification

Bachelor's degree in Marketing, Communications, Business, or related field. Preferably from the medical/optical /FMCG industry

Experience

2–5 years of digital marketing experience, preferably in healthcare, medical devices, or B2B2C environments

Knowledge / Skills / Other characteristics

Good communication and interpersonal skills

Strong problem-solving skills

Able to tactfully handle stressful and difficult situations

Analytical Ability: Data-driven mindset with ability to translate insights into actionable strategies

Communication: Excellent written and verbal communication skills in English; additional languages a plus. Good commercial sense and business acumen

Your ZEISS Recruiting Team:

Doan Le Thuy Duong, Nguyen Thi Hong Hanh, Sayem Chowdhury