Digital Marketing Specialist - (Days) FT Hybrid
At a glance
Mid-level Digital Marketing role at Eord. Chillicothe · full-time · no salary stated · we estimate $73,075–$115,988 across the United States.
Eord has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Build paid and organic campaigns that bring visitors to Adena’s digital properties
- Run search, display and social advertising to raise brand awareness and generate patients
- Improve website pages and online content through SEO and AI optimization, and help maintain the site
- Keep provider listings and reputation tools current across online channels
- Set up Piwik Pro tagging and ad tracking so campaign reports use accurate data
What you bring
- A bachelor’s degree in marketing or a related area
- Three to five years managing paid or organic digital channels for lead generation
- Three to five years updating websites in an enterprise content management system
- Working knowledge of SEM, paid social, Google Tag Manager and Google Analytics practices
Who this fits
This mid-level role suits someone with hands-on digital campaign and enterprise website experience, focused on generating leads. You’ll work hybrid in Chillicothe, with three days at home and two in the office.
From the employer
Digital Marketing Specialist - (Days) FT Hybrid
At Adena Health, professional roles shape the systems, strategy, and operational excellence that support patient care across Southern Ohio. These positions are a great fit for leaders and specialists who value purpose-driven work and community impact.
Mission Statement: “Called to serve our communities”.
Guiding Principle: “Let all that you do be done in love”.
Vision: To be the region's most trusted partner in healthcare.
Values: Compassion, Excellence, Integrity, and Trust.
Position Highlights:
- Position: Digital Marketing Specialist
- Salary: Based on Experience
- Work Life Balance: Full-Time - Hybrid (3 days Work from Home, 2 days in Office)
- Location/Department: Chillicothe
- Reports to: Director of Digital Strategy
At Adena Health, professional roles shape the systems, strategy, and operational excellence that support patient care across Southern Ohio. These positions are a great fit for leaders and specialists who value purpose-driven work and community impact.
Why Adena?
- Community-centered decision making
- Leadership visibility and cross-functional collaboration
- Competitive compensation and benefits
- Growth-focused culture
- Opportunity to influence real healthcare outcomes
Does Adena offer growth opportunities?
Growth at Adena isn’t one-size-fits-all. It’s built through relationships, mentorship, and opportunity.
Caregivers are encouraged to explore career paths that fit their strengths and interests through:
- Emerging leader and leadership development programs
- Tuition assistance and education support
- Skill-building and lateral career opportunities
- Visibility with leaders who recognize potential early
What You’ll Do
Under the direction of the Director of Digital Strategy, develop and execute paid and organic digital marketing strategies to generate traffic to Adena's digital properties. Provide inventive and intelligent perspective and implementation of a variety of digital marketing tactics including managing paid search strategy (Google Ads, Facebook Ads), digital display (Google Display Network) and paid social media marketing (Facebook Ads, Instagram Ads) to support marketing strategies focused on growing brand awareness and patient generation. This role will also manage the SEO and AI-optimization strategies for all website pages and online content, will aid in the management of the Adena Health website, and will oversee Adena's provider listings and reputation tools. The Digital Marketing Specialist will execute site tagging and ad tracking via Piwik Pro to ensure accurate results for all digital campaign reporting.Minimum Qualifications
Required Educational Degree: Bachelor’s Degree
Major/Area of Concentration: Marketing or related field
Preferred Education:
Required Certifications, Credentials and Licenses:
Preferred Certifications, Credentials and Licenses: Certification in Google Ads and Google Analytics
Required Experience: 3-5 years of hands-on experience managing paid and/or organic digital channels with a focus on lead generation. 3-5 years of experiencing making website updates in an enterprise CMS. Strong working knowledge of SEM, Paid Social, Google Tag Manager and Google Analytics best practices. Analytical skills and a desire to drive continuous improvements in results.
Preferred Experience: Prior hospital or healthcare experience a plus
Why Caregivers Stay?
- Reliable compensation
- Strong healthcare coverage options
- 3.5% retirement match with automatic annual increase
- PTO that grows with tenure
- Visible leadership impact within a regional health system
Ready to Explore?
If you’re seeking meaningful professional work where strategy meets community impact — we’d love to connect. Apply today to be connected directly with a Talent Acquisition representative!
Adena Health System is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, or status as a qualified individual with disability or any other protected class
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