Senior product marketing manager
Zeiss Group Open · verified Sep 20, 2026 At a glance
Senior Product Marketing role at Zeiss Group. Guangzhou · full-time.
Pay not stated Product Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Support the Consumer Eye Care head with strategic meetings, budget work, and management reporting
- Build brand architecture and integrated marketing plans across relevant consumer categories
- Activate digital marketing through Chinese eCommerce and social media platforms
- Lead product launches and manage products from initial concept through activation and lifecycle work
- Manage people while coordinating with cross-functional teams and reporting to management
What you bring
- At least a bachelor’s degree, preferably in business, marketing, industrial design, sociology, food, fast fashion, or FMCG
- Experience in brand marketing, integrated marketing planning, and digital activation
- A track record of successful product launches and brand growth contribution
- Fluent spoken and written English, plus experience managing people
Who this fits
You’ll suit a senior marketer with consumer brand experience in food, fast fashion, or FMCG and hands-on exposure to Chinese digital channels. The role fits someone comfortable leading people, collaborating across functions, preparing management reports, and handling budgets. Guangzhou-based candidates who bring strong learning agility, resilience, and an outgoing, positive approach may fit well.
From the employer
Support Consumer eye Care head for strategic meetings, budget planning, and other related management reporting for achieving getting stronger support from stakeholders
Experience
- Brand marketing management or digital activation experience in food, fast fashion, FMCG.
- Experience in Brand architecture design, brand management and integrated marketing plan
- Experienced in digital marketing activations, familiar with eCommerce and other social media platform of China.
- Proven record in product launch success, and contribution to the brand growth
- Experience in E2E responsibilities from to ideal to product activation and lifecycle management
- Experience in managing people
Education
- Bachelor degree above , preferable from background of business management, marketing, industrial design, sociology, food industry, Fast Fashion, FMCG,etc.
- Study or working abroad experience is a plus
Other Skills
- Experience in brand marketing and integrated marketing planning is a must
- Digital marketing experience is a must
- Fluent in speaking and writing English
- Strong leadership in collaborating with cross function team and management reporting
- Strong learning agility and resilience
- Creative, out-going, positive
- Experience in 0-1 is a plus
- Experience in P&L management is a plus
Your ZEISS Recruiting Team
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