Head of / Sr. Manager of Field Marketing & Business Development
Zeiss Group Open · verified Sep 21, 2026 At a glance
Leadership Event Marketing role at Zeiss Group. Hsinchu City · full-time.
Pay not stated Event Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Track semiconductor technology shifts, customer roadmaps, and competitors to surface opportunities and industry changes
- Turn customer workflows and market findings into product, technology roadmap, and innovation recommendations
- Lead new product introduction efforts with application and business development specialists
- Build opportunity evaluations, business cases, and growth plans around technology transitions and customer investment
- Align sales, applications, service, product, R&D, operations, and global teams on strategic customer initiatives
What you bring
- A relevant master's degree or above in engineering, physics, materials, electrical engineering, mechanical engineering, optics, or a related field
- At least ten years in semiconductors, including work with advanced logic or foundry customers
- Background in semiconductor equipment, process technology, product management, field marketing, applications, or business development
- Skill translating customer technology plans into product needs, with revenue sizing, pricing, ROI, and business-case judgment
- Strong English presentation and communication abilities, plus analytical and senior-stakeholder influence skills
Who this fits
This role suits a senior semiconductor professional who can connect customer technology plans with product direction and commercial growth. You will coordinate across global and regional teams and lead strategic projects, customer initiatives, and issue resolution. The position is based in Hsinchu City, Taiwan.
From the employer
【Job Responsibilities】
• Field Marketing
- Work with HQ Strategic Marketing, supporting strategic technology discussions with customers and industry stakeholders.
- Monitor semiconductor market trends, deliver market intelligence updates covering customer technology roadmaps, and competitive developments to identify future opportunities and industry shifts.
- Translate market insights and understanding of customer needs and workflows into recommendations for product strategy, technology roadmaps, and innovation priorities.
- Collaborate with Product Units, R&D, and regional teams to ensure market requirements are reflected in ZEISS product planning.
• Business Development
- Lead NPI projects together with the support of application experts from operational apps and business development, respectively
- Identify and evaluate new business opportunities driven by technology transitions, anticipated future gaps in customer workflows, market developments, and customer in-vestment plans.
- Develop business cases and growth initiatives to support long-term revenue expansion and market penetration.
- Facilitate alignment between customers, regional organizations, and global teams to accelerate adoption of new solutions.
- Drive strategic projects and partnerships that strengthen ZEISS market position and business growth.
• Cross-Functional Leadership
- Coordinate activities across Sales (incl. HVM sales where needed), Application Engineering, Service, Product Management, R&D, and Operations teams.
- Lead strategic projects and customer-driven initiatives.
- Drive issue resolution and build consensus across global and regional stakeholders.
【Qualification】
• Master's degree or above in Engineering, Physics, Material Science, Electrical Engineering, Mechanical Engineering, Optics, or related disciplines. MBA or equivalent business education is considered an advantage.
• Minimum 10 years of semiconductor industry experience. Direct experience with leading-edge semiconductor advanced logic/foundry accounts. Proven experience in semiconductor equipment, process technology, product management, field marketing, application engineering, or business development.
• Ability to convert customer technology roadmap into product requirements. Strong business acumen, including revenue sizing, pricing logic, ROI/business case.
• Strong analytical, communication, and senior stakeholder management skills. Proven ability to work effectively across global and cross-functional organizations. Ability to influence product strategy and drive alignment between customer needs and business objectives.
• Excellent English communication and presentation skills. Strategic mindset combined with strong execution discipline.
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