Trade Marketing Manager
At a glance
Manager-level Trade Marketing role at Yusuf Alghanim & Sons W.L.L. Kuwait.
Pay not stated Trade Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Lead the marketing team’s daily work, setting responsibilities and objectives for each person
- Use sales insights to shape marketing activity and coordinate execution with sales and customer service
- Work with principals on promotions, pricing and launches, then build trade and consumer campaigns
- Use retail audits and consumer data to assess market trends and steer decisions
- Build key account plans with sales, review them with major customers, and manage activity meetings and A&P budgets
What you bring
- A bachelor’s degree in business, marketing or a related area is required; a master’s is preferred
- At least six years in FMCG sales or marketing
- You understand how business operations work in Kuwait
- You communicate fluently in English; Arabic is an advantage
Who this fits
This manager role suits someone with FMCG sales or marketing experience who can lead a marketing team and coordinate closely with sales. You’ll need knowledge of Kuwait business operations.
From the employer
Long Description
Job Summary
The Trade Marketing Manager is pivotal in identifying growth opportunities across various channels to ensure top line and market share growth. This role is responsible for strategizing and executing consumer, trade, and customer marketing activities, aligned with GTRC's objectives to meet and exceed the set financial targets in terms of volume and value. The Trade Marketing Manager also leads the marketing team and supports the sales operations to successfully develop and deliver the GTRC sales fundamentals: distribution, shelving, pricing, and merchandising for all categories across all trade channels.
Job Responsibilities
- Lead and direct daily operations of the marketing team, setting clear roles and objectives.
- Collaborate with sales and customer service teams to optimize productivity and resource utilization.
- Integrate sales insights into marketing activities for coherent execution and impact.
- Engage with principals on trade marketing strategies including promotions, pricing, and product launches.
- Design and implement trade and consumer promotions to enhance distribution and consumer engagement.
- Analyze market trends using retail audits and consumer data to guide strategic decisions.
- Develop comprehensive key account plans with the sales team to achieve targets.
- Conduct quarterly reviews with major customers to align delivery with account objectives.
- Manage the Monthly Activity Cycle Meetings to ensure effective communication of marketing initiatives.
- Coordinate annual and monthly budgeting for A&P expenditures in alignment with business targets.
Candidate Requirements
- Bachelor’s degree in business, Marketing, or a related field; master’s degree preferred.
- Minimum of 6 years in sales or marketing within the FMCG sector.
- In-depth knowledge of business operations within Kuwait.
- Proficient in Microsoft Office, particularly PowerPoint and Excel.
- Proven leadership skills with excellent communication abilities.
- Creative problem-solver with strong analytical capabilities.
- Fluent in English; proficiency in Arabic is beneficial.
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