Trade Marketing Manager
At a glance
Manager-level Trade Marketing role at Gsknch. Argentina - Buenos Aires Province - Buenos Aires · full-time.
Pay not stated Trade Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Set Argentina’s trade marketing direction across channels, then turn business priorities into plans for customers and shoppers
- Coach and develop your team while building accountability and better ways of working
- Work with Sales, Marketing and Commercial Excellence to find growth opportunities and shape customer plans
- Improve in-store activation, visibility and promotions, and oversee trade budgets, KPIs and return analysis
- Use market, customer and shopper data to guide decisions, and manage agencies and suppliers delivering activations
What you bring
- A bachelor’s degree in business, marketing, industrial engineering or a related discipline
- At least five years in trade, shopper or customer marketing, sales or another commercial function within consumer goods or consumer health
- Experience leading teams, developing talent and managing trade investment, promotional budgets and commercial measures
- Strong analytical skills, senior-stakeholder influence, advanced communication and presentation ability, and advanced English
Who this fits
This manager role suits someone who can lead a team while staying close to customer needs and in-store execution. You’ll need to balance strategic planning with hands-on activation across Argentina’s channels.
From the employer
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
We are looking for a highly impactful Trade Marketing Manager to lead our Trade Marketing agenda in Argentina, driving the connection between category strategy, customer priorities, shopper insights and flawless execution.
This is a key leadership role for someone who thrives in both strategic thinking and execution excellence. The successful candidate will combine strong analytical and commercial capabilities with deep understanding of the realities of point-of-sale execution. They will lead a team responsible for transforming category and brand strategies into winning customer and shopper plans that drive growth, visibility, distribution and profitability across channels.
If you enjoy leading teams, influencing cross-functional stakeholders, leveraging data to make decisions, and turning strategy into action in-store, we'd like to hear from you.
Key Responsibilities
- Lead the development and execution of the annual Trade Marketing strategy across all channels, translating business priorities into customer and shopper-focused activation plans.
- Manage, coach and develop a high-performing Trade Marketing team, fostering accountability, collaboration and continuous improvement.
- Partner closely with Sales, Marketing and Commercial Excellence teams to identify growth opportunities and build differentiated customer plans.
- Drive excellence in point-of-sale execution, ensuring activation standards, visibility strategies and promotional initiatives are effectively deployed in market.
- Own Trade Marketing investment governance, including budget management, prioritization, KPI tracking, ROI analysis and performance optimization.
- Leverage market, customer, shopper and performance data to identify insights, solve business challenges and improve execution effectiveness.
- Lead relationships with agencies, suppliers and external partners to ensure high-quality delivery of activation programs.
WHY YOU?
Qualifications & Skills
Required
- Bachelor's degree in Business Administration, Marketing, Industrial Engineering or related discipline.
- 5+ years of experience in Trade Marketing, Shopper Marketing, Customer Marketing, Sales or other commercial functions, in Consumer Goods/Consumer Health industry.
- Experience leading teams and developing talent.
- Strong analytical capabilities with the ability to transform data into actionable recommendations.
- Experience managing trade investments, promotional budgets and commercial performance metrics.
- Demonstrated ability to work cross-functionally and influence senior stakeholders.
- Advanced communication and presentation skills.
- Advanced English.
Preferred
- Strong understanding of channel strategy, category development and customer planning.
- Experience with data visualization and analytics tools such as Power BI.
- Proven track record delivering sustainable growth through customer and shopper activation programs.
What we're looking for
You are a leader who can successfully navigate between the boardroom and the point of sale. You are comfortable analyzing business performance, defining strategic priorities and leading teams, while also maintaining a close connection with execution realities, customer needs and shopper behavior.
Most importantly, you are passionate about developing people, building strong partnerships and delivering business results through excellence in execution.
Job Posting End Date
2026-11-20
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.