Business Development Manager (m / w / d)
At a glance
Mid-level Business Development role at Yougov. Köln · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Find target customers and sectors, then move qualified inbound and outbound prospects through closing
- Build proposals and pitches while owning the commercial side of each sales process
- Coordinate with Research, Strategic Advisors, Marketing, Product Leads, and Account Management
- Create cases, references, and templates that help open new sectors with Marketing and Product
- Keep pipeline stages, probabilities, and dates current before handing longer-term accounts to Account Management
What you bring
- Three to seven-plus years in B2B new-business sales, preferably around insights, analytics, or consulting
- A track record qualifying leads, preparing proposals, negotiating, and pitching successfully
- Strong communication and closing ability when working with decision-makers
- Professional fluency in German and English, spoken and written
Who this fits
You’ll suit a proactive, target-focused seller who enjoys building new customer relationships and owning deals through signature. The role is based in Cologne with a hybrid setup. Success centers on new-logo revenue, win rate, sales-cycle quality, account handovers, and pipeline accuracy.
From the employer
Als Business Development Manager bist du für die Gewinnung neuer Kunden und Sektoren verantwortlich. Du qualifizierst Inbound-Leads ohne AM-Zuordnung, erstellst Angebote, führst diese bis zum Abschluss und übergibst Accounts an das Account Management, sobald sich ein Potenzial für langfristige Betreuung (regelmäßige Analysen oder Subscriptions) abzeichnet.
Das erwartet dich (You will)
Du definierst Zielkunden, übernimmst Outbound- und Inbound-Sales-Aktivitäten und führst qualifizierte Leads bis zum Abschluss.
Du erstellst Angebote und Pitches und übernimmst die kommerzielle Verantwortung im Sales-Prozess.
Du arbeitest eng mit Research (Machbarkeit & Design), Strategic Advisors, Marketing, Product Leads sowie Account Management (für das Handover) zusammen.
Du unterstützt beim Aufbau neuer Sektoren, indem du Cases, Referenzen und Vorlagen mit Marketing und Product Leads entwickelst.
Du hältst deine Pipeline vollständig und aktuell, inkl. Status, Wahrscheinlichkeiten und Terminen, um maximale Transparenz zu schaffen.
Du sorgst für ein sauberes Handover an Account Manager, wenn Kundenpotenziale längerfristig betreut werden sollen.
Das bringst du mit (You have)
3–7+ Jahre Erfahrung im B2B-Neukundengeschäft, idealerweise in insights-, analytik- oder beratungsnahen Umfeldern.
Nachweisbare Erfolge in der Qualifizierung von Leads, Angebotserstellung, Verhandlung und Pitching.
Starke Kommunikations- und Abschlussstärke – du kannst Entscheider auf Augenhöhe überzeugen.
Sehr gute Deutsch- und Englischkenntnisse in Wort und Schrift.
Proaktive, zielorientierte Arbeitsweise mit Freude daran, neue Kundenbeziehungen aufzubauen.
Dein Erfolg wird gemessen an
Neukunden-Abschlüssen & Umsatz aus New Logos
Hit-Rate & Sales-Cycle
Qualität der Handover an Account Management
Vollständigkeit & Aktualität der Pipeline
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy
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