Key Account Manager - UK Market
At a glance
Manager-level Account Management role at Y Strategie. Casablanca.
Pay not stated Key Account Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Grow sales and gross profit across roughly fifty accounts, adjusting your contact to each customer segment
- Set joint plans and run quarterly reviews covering results, product range, pricing and promotions
- Find ways to expand own-brand listings, oversee product range changes and negotiate commercial terms
- Spot accounts losing momentum, build senior customer relationships and coordinate service with internal teams
- Maintain account records in the CRM, share forecasts with the Managing Director and visit UK customers
What you bring
- At least three years in key account management or B2B sales, handling trade customers
- A record of increasing sales and gross profit within existing accounts
- Experience leading business and range reviews, plus negotiating prices, promotions and terms
- Professional fluency in written and spoken English, with confidence presenting and negotiating
Who this fits
This role suits someone commercially minded who can manage a large customer portfolio and prioritize independently. You must be able to travel regularly to the UK and have the right to work in Morocco.
From the employer
About the role
Our client is a UK-based food business supplying premium food products to retailers, wholesalers and foodservice partners. As Key Account Manager, you will manage and grow the company's most valuable active customers across its Mass, Key and Growth segments. Working closely with the Business Development team, you will retain existing accounts, develop them further and improve the profitability of every account in your portfolio.
You will own a portfolio of around 50 top-tier accounts and act as the main day-to-day commercial contact for each of them.
What you will do
Retain and grow revenue and gross profit across your portfolio, with the right level of activity for each segment
Build and deliver Joint Business Plans and lead Quarterly Business Reviews with Key accounts, covering performance, range, pricing and promotions
Create growth plans for Growth accounts and keep in regular contact by phone and video call
Support route-to-market development for Mass accounts with the Managing Director and Marketing team
Identify accounts that can move up a segment and put plans in place to get them there
Grow own-brand sales (including Rendles and Snak Shed) by finding new listing and range opportunities
Manage range reviews, new product introductions and deletions with the Purchasing team
Negotiate pricing, promotions and terms, including price increases, while protecting gross profit
Monitor account health and act quickly on accounts that are declining or at risk
Build senior-level relationships with key decision-makers, beyond the day-to-day buyer
Work with Customer Service, Purchasing and Marketing to ensure excellent service levels and product availability
Keep account plans and activity up to date in the CRM and report on performance and forecasts to the Managing Director
Travel to the UK regularly to visit customers and spend time with the UK team
What we are looking for
At least 3 years' experience in key account management or B2B sales, managing a portfolio of trade customers
A proven track record of growing revenue and gross profit within existing accounts
Experience of running business reviews and range reviews, and negotiating pricing, promotions and terms
Strong commercial and numerical skills, and confidence using Excel to analyse sales and margin data
Fluent written and spoken English at a professional business standard, with confidence presenting to and negotiating with UK customers
Experience of using a CRM system to manage accounts and activity
Highly organised and self-motivated, able to manage a large portfolio and prioritise effectively
Willing and able to travel to the UK regularly
Right to work in Morocco
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