Head of Brand & UX

xponentiate Open · verified Sep 10, 2026

On-site Delhi Director Brand Marketing

Leadership Brand Marketing role at xponentiate. Delhi.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the company’s voice, visual identity, and positioning across its app, website, and marketing
Shape UX for consumer journeys such as onboarding and chronic-care engagement, balancing trust with ease of use
Work with product, marketing, and clinical partners to turn business and health goals into clear experiences
Build and maintain design systems, brand guidance, and UX standards as the business grows
Track consumer-health, wellness, and behavior-change design trends to inform the company’s direction

What you bring

Bring at least ten years across brand and UX or product design, ideally in senior IC roles at consumer tech, D2C, or digital health companies
Show a portfolio covering identity, storytelling, visual systems, research-informed UX, and outcome-focused design
Move comfortably from setting strategy and presenting vision to leadership to shipping a redesigned flow
Healthcare, wellness, or behavior-change product experience is helpful but not required

Who this fits

This suits a senior, hands-on individual contributor who wants broad ownership across brand and product experience without managing a large team. You’ll work onsite in Delhi and collaborate with product, marketing, and clinical teams. The role fits someone comfortable balancing strategic direction with detailed execution in a digital health business serving India and international markets.

From the employer

About the Company
A fast-growing digital health platform focused on diabetes and weight management, helping hundreds of thousands of members manage chronic conditions through connected devices, coaching, and a consumer app. Backed by leading healthcare-focused investors, the company is scaling its consumer experience across India and international markets.

The Role
We're looking for a senior, hands-on brand and UX leader to shape how the company shows up — visually, verbally, and experientially — across product and marketing. This is an individual contributor role for someone who wants to lead through craft and judgment rather than headcount: setting the brand vision and design direction, then rolling up their sleeves to execute at a high bar.

Requirements

What You'll Do

Own end-to-end brand identity — voice, visual language, and positioning — across the app, website, and marketing channels
Lead UX strategy and design for key consumer journeys, from onboarding to chronic care engagement, balancing clinical trust with everyday usability
Partner closely with product, marketing, and clinical teams to translate business and health outcomes into intuitive, well-designed experiences
Establish and evolve design systems, brand guidelines, and UX standards as the company scales
Bring an external point of view on category trends in consumer health, wellness, and behavior-change design

What We're Looking For

10+ years of experience spanning brand and UX/product design, ideally with senior individual-contributor experience at a consumer tech, D2C, or digital health company
A strong portfolio demonstrating both brand craft (identity, storytelling, visual systems) and UX rigor (research-informed, outcome-driven design)
Comfort operating at both strategic and execution levels — equally at ease presenting a brand vision to leadership and shipping a redesigned flow
Experience in healthcare, wellness, or behavior-change products is a strong plus, but not mandatory
Someone who wants ownership and impact without managing a large team

Benefits

Why Join

High-ownership IC role with direct influence on product and brand direction
Work on a mission-driven product improving health outcomes for a large, underserved population
Backed by healthcare-focused investors with a strong founder-market fit and growth trajectory