Head of Brand & UX
At a glance
Director-level Brand Marketing role at xponentiate. Delhi.
Pay not stated Brand Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Set the company’s voice, visual identity, and positioning across its app, website, and marketing
- Shape UX for consumer journeys such as onboarding and chronic-care engagement, balancing trust with ease of use
- Work with product, marketing, and clinical partners to turn business and health goals into clear experiences
- Build and maintain design systems, brand guidance, and UX standards as the business grows
- Track consumer-health, wellness, and behavior-change design trends to inform the company’s direction
What you bring
- Bring at least ten years across brand and UX or product design, ideally in senior IC roles at consumer tech, D2C, or digital health companies
- Show a portfolio covering identity, storytelling, visual systems, research-informed UX, and outcome-focused design
- Move comfortably from setting strategy and presenting vision to leadership to shipping a redesigned flow
- Healthcare, wellness, or behavior-change product experience is helpful but not required
Who this fits
This suits a senior, hands-on individual contributor who wants broad ownership across brand and product experience without managing a large team. You’ll work onsite in Delhi and collaborate with product, marketing, and clinical teams. The role fits someone comfortable balancing strategic direction with detailed execution in a digital health business serving India and international markets.
From the employer
About the Company
A fast-growing digital health platform focused on diabetes and weight management, helping hundreds of thousands of members manage chronic conditions through connected devices, coaching, and a consumer app. Backed by leading healthcare-focused investors, the company is scaling its consumer experience across India and international markets.
The Role
We're looking for a senior, hands-on brand and UX leader to shape how the company shows up — visually, verbally, and experientially — across product and marketing. This is an individual contributor role for someone who wants to lead through craft and judgment rather than headcount: setting the brand vision and design direction, then rolling up their sleeves to execute at a high bar.
Requirements
What You'll Do
- Own end-to-end brand identity — voice, visual language, and positioning — across the app, website, and marketing channels
- Lead UX strategy and design for key consumer journeys, from onboarding to chronic care engagement, balancing clinical trust with everyday usability
- Partner closely with product, marketing, and clinical teams to translate business and health outcomes into intuitive, well-designed experiences
- Establish and evolve design systems, brand guidelines, and UX standards as the company scales
- Bring an external point of view on category trends in consumer health, wellness, and behavior-change design
What We're Looking For
- 10+ years of experience spanning brand and UX/product design, ideally with senior individual-contributor experience at a consumer tech, D2C, or digital health company
- A strong portfolio demonstrating both brand craft (identity, storytelling, visual systems) and UX rigor (research-informed, outcome-driven design)
- Comfort operating at both strategic and execution levels — equally at ease presenting a brand vision to leadership and shipping a redesigned flow
- Experience in healthcare, wellness, or behavior-change products is a strong plus, but not mandatory
- Someone who wants ownership and impact without managing a large team
Benefits
Why Join
- High-ownership IC role with direct influence on product and brand direction
- Work on a mission-driven product improving health outcomes for a large, underserved population
- Backed by healthcare-focused investors with a strong founder-market fit and growth trajectory
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