Marketing Specialist - CAT Footwear
At a glance
Mid-level General Marketing role at Wwwinc. Rockford · full-time · no salary stated · we estimate $79,000–$133,900 across the United States.
Wwwinc has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Grow the brand’s social audience and interaction, using fan programs tied to its calendar and goals
- Build social posts that follow the brand’s strategy and voice, then launch digital campaigns with assets for global partners
- Find suitable brand influencers and manage those working relationships
- Plan retail-partner promotions and deliver programs with media partners
- Spot emerging social platforms and recommend options that fit the brand’s messaging and assets
What you bring
- A bachelor’s degree or equivalent practical experience
- At least one year in brand management or footwear, plus confidence using social media
- Working ability with Outlook, Excel, Windows and PowerPoint
- Strong writing and project organization, with the ability to manage several projects and work independently or with a team
Who this fits
This mid-level role suits someone who can balance social content, campaigns, partner programs and influencer relationships. The schedule is hybrid, with three office days and two remote days; some travel may be required. English and Spanish communication skills are a plus.
From the employer
Today, we are moving faster than ever. Our commitment to technical innovation has made us a consistent leader in the eyes of the industry’s toughest critics. From being named Bob Vila’s Tool of the Year to earning Popular Mechanics’ Gear of the Year and Best Work Boots for the Invader Max, we are a team that constantly sets the standard for excellence. Whether it’s winning the Pro Tool Innovation Award for the Colorado Equip or reimagining lifestyle staples, we are looking for bold creators to help us design the next generation of award-winning gear.
The Marketing Specialist supports the development and execution of marketing efforts for the brand including social media channels, programs, and messages; support and enhance consumer events through digital means; and develop and maintain effective digital brand communication tools.
Primary Duties:
- Maintains and strategically grows social media reach and engagement for the brand.
- Implements programs to grow fan base and further engage with fans, aligned with strategic calendar and goals.
- Executes digital campaign launches, shares plans and assets with global partners.
- Produces and implements social content in accordance with strategy and brand voice.
- Identifies opportunities and manages relationships with brand influencers.
- Keeps the pulse on innovative new social media platforms (e.g. the next snapchat, shopify, etc.) and provides recommendations that are in line with brand assets and messaging.
- Assist in planning and executing retail partner programming.
- Executes media partner programs.
- Performs duties consistent with the Company’s AAP/EEO goals and policies.
- Performs other duties as required/assigned by manager.
Knowledge, Skills and Abilities Required:
- Bachelor’s degree or equivalent experience required.
- 1+ years of brand management or footwear experience, and social media savvy
- Strong appreciation for consumer insights
- MS Outlook, Excel, Windows, and PowerPoint proficiency
- Ability to work autonomously as well as be part of a team
- Strong written communication skills
- Ability to communicate effectively in both English and Spanish is a plus.
- Strong project management, time management, and attention to detail while simultaneously managing multiple projects.
Working Conditions:
Normal office environment. Some travel may be required.
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
Wolverine World Wide, Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision to Make. Every Day. Better. Founded in 1883, the Company builds and grows iconic brands including Merrell®, Saucony®, Wolverine®, Sweaty Betty®, Chaco®, Hush Puppies®, Stride Rite®, HYTEST®, and Bates®, along with footwear licenses for Cat® and Harley-Davidson®. Headquartered in Rockford, Michigan, the Company’s products are sold in approximately 170 countries and territories worldwide. For more information, visit www.wolverineworldwide.com.
In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified™ Great Place To Work®.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
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