Senior Associate, Programmatic

WPP Media Open · verified Aug 17, 2026

New York Los Angeles Senior Programmatic

Senior Programmatic role at WPP Media. New York · $45,000–$90,000 base.

SalaryStated by WPP Media

$45,000 – $90,000

Base salary for this role, in USD per year, as published in the posting.

This role, from WPP MediaOur estimate for the market: $80,625–$100,563

Below the market median of $90,000 for senior programmatic roles in New York.

Worked out from 8 postings that stated pay, median $90,000. Last updated Aug 14, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Turn client goals into programmatic plans by shaping audiences and finding suitable inventory
Run campaigns in DV360, The Trade Desk and other DSPs while managing pacing and optimization
Handle budgets, billing and creative trafficking across campaign operations
Report on results and investigate performance improvements for informed stakeholder updates
Coordinate with account teams and publishers while guiding entry-level team members

What you bring

A degree in business, analytics, marketing, communications or advertising, or equivalent professional experience
At least one year in programmatic or a related digital media field such as paid search, paid social, ad operations, analytics or planning
Familiarity with major programmatic or digital media platforms, plus strong Microsoft Excel skills
Clear written and spoken communication, careful attention to detail, and strong quantitative reasoning

Who this fits

You’ll suit a New York role with a hybrid schedule that places teams in the office around four days each week. You’ll coordinate with planning, investment, operations, analytics and publisher contacts while guiding entry-level team members. This role fits someone developing deeper digital media technology skills through campaign execution, optimization and analysis.

From the employer

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary

As a Senior Associate, you will support teams responsible for creating and executing programmatic media plans using industry-leading media technology platforms. In this role, you will gain exposure to emerging digital media technologies, publishers, and programmatic strategies that will help create a valuable foundation for a career in digital media. Senior Associates are also typically responsible for managing entry-level team members.

Key Responsibilities

Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities.
Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs.
Own operational tasks including budget management, billing and campaign creative trafficking.
Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and ensure stakeholders are kept informed on performance.
Build relationships and own communication with members of the broader digital account teams including planning, investment, operations and analytics.
Work with publishers to implement, troubleshoot and optimize programmatic deals to help secure access to high-quality media inventory.
Develop technical skillsets in the utilization of relevant digital ad technology platforms, including Ad Servers, DMPs and Third-Party Verification tools.
Train, onboard, manage the day-to-day responsibilities, and review the work of entry-level direct reports.

Requirements

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
1+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
Familiarity with key programmatic or digital media platforms.
Proficient in Microsoft Excel.
Excellent verbal and written skills, and a detail-oriented mindset.
Strong analytical abilities and quantitative skills.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range$45,000—$90,000 USD

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