Senior Programmatic Media Manager

At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.

As a Senior Programmatic Media Manager, you will lead strategy and media buying across programmatic display, and video/CTV campaigns. This role is central to driving customer acquisition and revenue growth for Bluehost.com, and requires a strategic, data-driven marketer who thrives in a fast-paced, cross-functional environment. You will own the end-to-end media planning process—from creative strategy and campaign execution to measurement, reporting, and budget planning—while collaborating closely with internal teams, creative partners, and external media agencies. 

What you’ll do & how you’ll make your mark. 

Media Strategy & Buying 

• Lead omni-channel media strategy and buying across programmatic display, video, CTV, and audio channels  

• Develop and manage campaign briefs, media plans, and RFP processes for brand and performance initiatives  

• Oversee creative strategy in partnership with internal creative teams and external agencies, ensuring campaigns are refreshed regularly and optimized based on performance learnings  

• Test and scale new channel and creative formats to support brand awareness and acquisition goals  

• Manage relationships with media partners including programmatic DSPs and agency partners  

• Evaluate and adopt curated marketplace and Supply Path Optimization (SPO) strategies to improve inventory quality and reduce waste 

Campaign Execution & Optimization 

• Manage campaign setup, activation, trafficking, audience targeting, creative rotations, and pacing across channels  

• Analyze campaign performance and drive optimizations to optimize CAC efficiency, CTR, MRR, and LTV metrics  

• Optimize audience strategy across prospecting, retargeting, and B2B targeting utilizing both 3rd party and 1st party audience insights   

• Evaluate and apply AI-driven and algorithmic bidding strategies to improve efficiency and scale 

Measurement, Reporting & Budget Planning 

• Own measurement strategy including floodlight/conversion tracking setup, incrementality testing, and brand lift studies  

• Partner with analytics to evolve and maintain Tableau and Salesforce dashboards to track revenue and new customer attribution, lead gen lifecycle, and campaign KPIs  

• Collaborate with BI, analytics, and finance teams to ensure media performance is accurately reflected in financial reporting  

• Lead budget planning, forecasting, and financial reconciliation across all paid media channels  

• Present performance insights and strategic recommendations to leadership and cross-functional stakeholders  

Who you are & what you’ll need to succeed. 

• 5-10 years of hands-on experience in running programmatic campaigns, with demonstrated ownership at a senior/strategic level 

• Proven track record of managing large-scale media budgets with a focus on performance and growth marketing  

• Experience with measurement tools and platforms including CM360, Tableau, Salesforce, and DSPs (e.g., DV360, The Trade Desk)  

• Strong analytical skills with the ability to translate complex data into actionable insights and clear executive narratives  

• Excellent project management skills and comfort working in a fast-moving, cross-functional environment  

• Experience in B2B and/or eCommerce marketing; web hosting, SaaS, or tech industry experience is a plus  

Preferred Skills:

• Experience with web hosting or web development marketing  

• Familiarity with MRR/LTV-based KPI frameworks and subscription business models  

• Understanding of video strategy spanning organic social, YouTube, and paid channels  

Why you’ll love us.  

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well. 

• We celebrate one another’s differences.  We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.  We have 20 + affinity groups where you can network and connect with employees globally. 

• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more! 

• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD! 

The target compensation range for this position is $95,000 to $115,000 annually. Individual salaries are determined by various factors including, but not limited to: candidate’s qualifications, such as skills, education, and experience, as well as internal equity and market conditions. 

#Bluehost

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.