Programmatic Expert

WPP Media Open · verified Sep 11, 2026

Brussels Mid-level Programmatic

Mid-level Programmatic role at WPP Media. Brussels.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build programmatic plans that support each client's wider media goals
Launch, run and improve campaigns across DSPs such as DV360, The Trade Desk and Xandr
Control targeting, bids, budgets, pacing and delivery against performance goals
Review results, find improvement opportunities and turn data into clear recommendations
Resolve tracking, trafficking and delivery problems with technical and operational teams

What you bring

At least three years buying programmatic media across multiple DSPs
Hands-on strength with DV360 and/or The Trade Desk, plus familiarity with ad servers and verification tools
A degree in marketing, communications, business, digital innovation, data science or a related area, or equivalent practical experience
Prior agency or in-house programmatic work, with strong analysis, troubleshooting and client communication skills
Fluency in French or Dutch and English, with the organization to manage competing campaigns and deadlines

Who this fits

You’ll suit a client-facing programmatic specialist role that combines campaign execution, optimization and strategic advice. The position also values clear explanations, collaboration with technical and operational teams, and the ability to guide junior colleagues. It is a full-time permanent role in Brussels with flexible hybrid work; French or Dutch plus English is required.

From the employer

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About the Role

As a Senior Programmatic Expert, you will be a key programmatic specialist within the team, working closely with client management, planning, data & analytics, and creative teams to develop and deliver programmatic strategies that are aligned with our clients' broader media and business objectives.

You will combine hands-on campaign activation and optimization with strategic thinking, ensuring campaigns deliver strong performance while meeting the highest standards of brand safety, brand suitability and quality.

Beyond campaign management, you will act as a subject-matter expert within the team, helping develop best practices, sharing knowledge, mentoring junior colleagues and staying ahead of the latest developments in programmatic, ad tech, data and measurement.

Key Responsibilities & Accountabilities

Programmatic Activation

Develop and recommend programmatic strategies and tactics aligned with clients' overall media objectives.
Plan, set up, manage and optimize programmatic campaigns across multiple DSPs, including The Trade Desk, DV360, Xandr, Amazon DSP, Teads Ads Manager, and other relevant platforms.
Manage audience targeting, bidding strategies, budgets, pacing and campaign delivery to achieve agreed performance objectives.
Monitor campaign performance and proactively identify optimization opportunities.
Analyse campaign data and translate performance insights into clear, actionable recommendations.
Troubleshoot technical, tracking, trafficking and delivery issues, working with relevant technology, ad operations and IT stakeholders when required.
Ensure campaigns are properly implemented, tracked and delivered according to agreed specifications and timelines.

Skills & Requirements

Bachelor's or Master's degree in Marketing, Communications, Business, Digital Innovation, Data Science or a related field, or equivalent practical experience.
3+ years of experience in programmatic buying, ideally with hands-on experience across multiple DSPs.
Strong hands-on knowledge of major DSPs, particularly DV360 and/or The Trade Desk. Experience with Xandr, Amazon DSP, Teads or other platforms is an advantage.
Good understanding of ad servers, verification solutions, trafficking workflows and tracking technologies.
Strong analytical skills, with the ability to interpret performance data, work with audience segments and translate insights into meaningful optimization actions.
Good understanding of digital media, including display, video, mobile and omnichannel campaign planning within a broader media strategy.
Strong troubleshooting and problem-solving skills, with the ability to work effectively with technical and operational stakeholders.
Excellent client-facing communication skills and the ability to explain complex topics clearly and confidently.
Experience mentoring, coaching or guiding junior colleagues is an advantage.
Highly organized, detail-oriented and able to manage multiple campaigns and priorities simultaneously.
Proactive, solution-oriented and comfortable working in a fast-paced agency environment.
Team player with a positive attitude, strong sense of ownership and willingness to continuously learn.
Able to maintain a high level of productivity and quality while managing multiple priorities and deadlines.
Prior agency or in-house programmatic experience is required; experience in an international or multilingual environment is an advantage.
Knowledge of the Belgian media market is a plus.
Fluency in French or Dutch & English is required;

What We Offer

Full-time, permanent contract (CDI)
Flexible and hybrid working arrangements
Competitive salary and attractive employee benefits
Continuous learning, training and career development opportunities within the WPP Media network
Access to a broad international network of media, technology, data and marketing experts
Opportunities to work with leading brands and innovative programmatic solutions
Opportunities to contribute to strategic, innovation and business development projects
Team events, networking opportunities and a collaborative working environment

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