Senior Digital Content Analyst

Signature Aviation is the world’s leading private aviation services network, delivering trusted, high-touch experiences and essential infrastructure across a global footprint. With more than 200 locations in 27 countries, Signature supports a diverse range of business and private aviation customers through an integrated platform of facilities, services, and technology.

The Senior Digital Content Analyst is responsible for developing, managing, elevating and executing written content across Signature Aviation's digital ecosystem. This role owns website content execution and governance, supports integrated marketing campaigns through exceptional copywriting, ensures brand consistency across customer touchpoints, manages third-party directory content, and partners across Marketing, Digital, CRM, Product, and Corporate Communications to deliver compelling customer experiences.

Responsibilities

Content Strategy & Copywriting

Serve as one of the primary copywriters for the Marketing team across campaigns, product launches, customer communications, and promotional initiatives.

• Write compelling content for websites, landing pages, emails, brochures, digital advertising, sales collateral, presentations, and other marketing assets.
• Draft press releases, media materials, executive messaging, and supporting communications in partnership with Corporate Communications.
• Assist in managing the approval process for press releases, articles, and other strategic content across business units.
• Ensure all written content reflects Signature's brand voice, messaging framework, and customer experience standards.
• Partner with designers, marketers, and business stakeholders to translate complex concepts into clear, engaging customer-facing content.
• Proofread, edit, and maintain editorial quality across all marketing channels.
• Support the development and maintenance of Signature's editorial standards, messaging framework, and tone of voice.

Website Content & Governance

• Develop and maintain website content roadmaps and editorial calendars aligned with campaigns, locations, products, business priorities and overarching content strategy.
• Ensure website content is accurate, current, accessible, and aligned with brand standards.
• Partner with Digital Experience, Product, and CRM teams to continuously improve website content and customer journeys.
• Optimize landing pages and user journeys to improve engagement and conversion
• Lead A/B testing and experimentation to continuously improve website performance
• Translate analytics into actionable recommendations that improve customer experience and marketing effectiveness.
• Optimize content engagement, website performance, and digital business objectives.
  
  

Third-Party Directories & Digital Presence

• Own governance, and accuracy of third-party directory listings
• Work with external contractor responsible for directory updates and optimization
• Establish workflows and quality standards to ensure consistency across all listings.
• Monitor listing accuracy, recommend enhancements, and ensure brand consistency across external platforms.
  
  

Agency & Vendor Management

• Own specific relationships on the topic of SEO, directories and web content with digital agency and other potential vendors
• Set clear performance expectations, KPIs, and deliverables
• Ensure alignment between agency outputs and internal stakeholders
• Drive accountability for measurable outcomes (traffic, rankings, conversion)
  
  

Cross-Functional Collaboration

• Partner with Digital Experience, CRM (C360), and Marketing teams to align priorities and execution
• Collaborate closely with IT and Digital teams to implement website enhancements and support an exceptional digital experience.

Qualifications

• 5+ years of experience in content marketing, copywriting, digital marketing, communications, or website content management.
• Bachelor’s Degree in Marketing or a related field.
• Exceptional writing, editing, proofreading, and storytelling skills.
• Experience writing across digital channels including websites, campaigns, email, sales collateral, and promotional materials.
• Experience drafting or supporting press releases and corporate communications preferred.
• Experience working within a CMS platform.
• Experience managing website content governance and editorial calendars.
• Experience managing agencies, freelancers, or external vendors.
• Strong organizational skills with the ability to manage multiple priorities.
• Experience using AI tools to improve content development and workflow efficiency while maintaining quality.