Experienced AI Product Marketing Manager - Base44
At a glance
Mid-level Product Marketing role at Wix. Tel Aviv · full-time.
Pay not stated Product Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Run marketing initiatives from initial strategy through delivery with AI as your main work environment
- Produce campaigns, landing pages, product materials, and customer stories at high speed and volume
- Create tools, automations, and AI-based processes that address marketing challenges
- Test messaging, creative concepts, and audiences across channels to increase sign-ups and engagement
- Shape positioning, messaging, and go-to-market plans while launching products with Product and Growth
What you bring
- Hands-on experience creating agents, automations, apps, content systems, or workflows with Claude Code, OpenClaw, Cursor, Replit, or similar tools
- Strong marketing instincts around what makes people click, register, and remain engaged
- The independence to take projects from beginning to end with limited guidance
- Clear writing skills that turn complicated ideas into accessible copy
- Comfort operating quickly when priorities change and the path forward is unclear
Who this fits
You’ll suit this role if you are AI-first, build your own projects and workflows, and want to apply that practical fluency to marketing. The job is based onsite in Tel Aviv. Formal marketing experience is useful but not required.
From the employer
We're looking for an Experienced AI Product Marketing Manager someone who lives and breathes AI and wants to channel that into marketing. Think of this as the growth hacker of 2026, you're AI-native first, marketer second. AI tools are your default way of working, You build with Claude Code or OpenClaw instead of spreadsheets and slide decks. If you've ever built an AI agent for fun, automated a workflow because you were bored, or shipped a side project using vibe coding - and you're excited about applying that energy to marketing - this role is for you.
In your day-to-day, you will:
- Own marketing projects end-to-end - from strategy to execution - using AI as your primary working environment, not just an assistant
- Create campaigns, landing pages, product content, and customer stories at a speed and volume that would be impossible without AI fluency
- Build your own tools, automations, and AI workflows to solve marketing problems
- Run growth experiments across channels, rapidly testing messaging, creatives, and audiences to find what drives sign-ups and engagement
- Lead product launches alongside Product and Growth teams - shaping positioning, messaging, and go-to-market plans
- Stay on the bleeding edge of AI capabilities, constantly scouting new models and tools and figuring out how to apply them to marketing before anyone else does
- Demonstrated AI fluency - you have real experience building with tools like Claude Code, OpenClaw, Cursor, Replit, or similar.
- You’ve built AI-assisted projects: agents, automations, apps, content systems or workflows.
- Passion for marketing and an intuition for what makes people click, sign up, and stick around — formal marketing experience is a plus, not a requirement
- High agency and independence - you own projects from A to Z with minimal hand-holding
- Strong written communication - you can simplify complex ideas and write copy that connects
- Comfort with speed and ambiguity - you thrive in fast-moving environments where priorities shift and you need to figure things out as you go
We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform empowers anyone to create custom software applications using natural language- no traditional coding required. Operating like a startup within Wix, we're fast, collaborative, and focused on turning complex problems into simple, powerful solutions.
We exist for creators, solo founders, startups, entrepreneurs, side hustlers, and everyone who wants to turn their ideas into reality. Whether you're launching a product, validating a concept, or exploring a hunch, Base44 helps you build it.
We're growing fast, the opportunity is huge, and with your help, our user-driven growth can become unstoppable.
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