Account Executive, SMB - Base44
At a glance
Mid-level Account Executive role at Wix. Remote, United States · full-time · no salary stated · we estimate $67,125–$129,750.
Wix has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Build pipeline from outbound, inbound and product-led leads, then run discovery to connect customer workflows with Base44
- Tailor product demos and explain AI capabilities in terms that resonate with technical and business decision-makers
- Guide buyers through stakeholder alignment, technical and legal questions, commercial terms and close
- Develop the early sales approach, including messaging, outreach and customer segments, while sharing market feedback with product
- Keep CRM records and forecasts accurate, then coordinate customer handoffs and expansion with account management
What you bring
- At least two years selling B2B technology, with a record of meeting or beating quota
- Experience with SMB customers, shorter sales cycles and high-volume deals
- Background in product-led growth or land-and-expand sales, using individual contributors to support adoption
Who this fits
This role suits a self-directed seller comfortable building a sales approach amid ambiguity and adapting technical messages for different audiences. You need to be located in or near Salt Lake City, Utah, or San Diego, California.
From the employer
We’re building the foundational Go-To-Market team for Base44, an AI-powered software development platform recently acquired by Wix. In this role, you’ll be at the forefront of a category-defining shift in how software is built—bringing a transformative product to the SMB segments. This is a high-impact, high-velocity role for a seller who thrives in an entrepreneurial environment. You won’t just be following a playbook; you’ll be helping to write it. Working closely with Base44 and Wix leadership, you will drive the full sales cycle, turning technical innovation into tangible business value for our customers.
In your day-to-day, you will:
Balance outbound with inbound and product-led opportunities. Reps need to create a pipeline, but this isn’t an outbound-only role.
Ability to understand the customer’s workflow and show how Base44 solves a real business problem through discovery and tailored demos
Managing the buying process by aligning decision-makers, working through technical and legal questions, and owning commercial terms through close.
Partnering with AM on handoff and expansion.
Turn Base44’s AI capabilities into "business-speak" that resonates with CXOs, Product Leads, and Founders
Shape the foundational sales motion, including messaging, outreach strategies, and customer segmentation to support future scale
Identify and convert high-potential prospects, building the early momentum that defines our market presence
Act as a critical feedback loop between the market and our product team to influence the roadmap and positioning
Maintain a clean CRM and provide accurate deal forecasting to support our rapid growth
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We are seeking candidates located in or near the Salt Lake City, Utah, or San Diego, California area.
2+ years of B2B sales experience in a technology company, with a proven track record of smashing quotas
Experience in SMB environments with shorter sales cycles and high-volume deal flow
Experience with PLG or "land and expand" motions, leveraging ICs to drive organizational adoption
Familiarity with AI, ML, or developer-centric SaaS—comfortable discussing technical workflows with stakeholders
Self-motivated, goal-oriented, and comfortable with the ambiguity of a "startup within a giant" environment
Strong communication skills with the ability to tailor complex messaging to technical and non-technical audiences
Software used to take months and a team of engineers. At Base44, it takes a conversation. Our AI platform turns plain language into working custom software, and we’re changing who gets to build. As part of Wix, we have the backing of a global leader. Inside it, we move like a startup: fast, scrappy, and obsessed with simple solutions to hard problems. If you want to shape a category as it takes off, this is your seat.