Stage - Brand Marketing & Communications (H / F)

At Withings, we aim to give individuals back control over their health.

We are passionate about creating beautiful, intuitive products that people can easily use in their daily lives.

Our connected scales, hybrid watches, blood pressure monitors, sleep analyzers, and the full range of our devices are now used by millions of users worldwide.

Our mission: to enable prevention, early detection, and support for a range of chronic conditions through innovative products and services — and to revolutionize the way we take care of our health.

We are looking for an intern or an apprentice to join our dynamic & international EU brand marketing team to help with operational tasks related to influencer campaigns, long term ambassador partnerships, PR & events.

The goal of this role is to engage in initiatives to increase brand awareness, and drive consideration for key products + new product launches. This is a central role in the marketing team, working primarily on the French, German, and UK markets, with some opportunities to work on brand marketing projects for the Australian & Indian markets. Intermediate to fluent working knowledge of French & English will be vital to the success of this role.

This is a central role in the marketing team, which will have a direct and measurable impact on the company's success in Europe. The right candidate will be an enthusiastic, friendly, and kind person with a strategic mind, and excellent interpersonal and organizational skills.

This team member will report to the Brand & Communications Team Lead & will be based out of our French office in Issy-les-moulineaux, in the suburbs of Paris.

• Help with operational tasks under the close guidance of the Brand & Comms team related to…
• Paid media (YouTube & Meta brand campaigns)
• Eg: Eg: help consolidate weekly and monthly campaign performance reporting (impressions, reach, frequency, view rate, CPM, CPCV) in our KPI trackers, with the paid media team and our agencies.
  Eg: help follow campaign delivery and pacing: check that budgets, flighting and geo targeting match the media plan, flag discrepancies early.
  Eg: help manage the creative asset pipeline: naming conventions, format specs, language versions by market, delivery deadlines to the studio team and to the agencies.
  Eg: help build creative benchmarks on YouTube and Meta: collect and analyse best in class brand video ads, identify the hooks and formats that drive attention, and share learnings with the brand and creative teams.
  Eg: help prepare campaign briefs, creative rotation plans and post campaign recaps for key brand moments and product launches.
• Influencers and long-term ambassador partners
• Eg: do benchmarks on the influencer market, prepare unboxing gifting experiences for influencers, help prepare influencer and ambassador briefing decks.
• Events
• Eg: order team apparel for events, order event goodies, print leaflets, ship marketing materials, help run product experiences during events.
• Help manage the internal communication with team members prior to and during (eg: create team email group, share tips / updates / reminders).
• Press
• Eg: send product samples to reporters, work cross functionally to find the answer to questions reporters have about the Withings brand & products.

You will report to the B2C Brand Marketing Team Leader and work cross-functionally with other brand marketing team members managing PR, advertising, influence & partnerships, as well as the broader marketing & sales teams (studio & content, retail sales, CRM, product marketing, web).

Requirements

• Student on a masters degree
• Ability to work for a 2-year term (for apprentices) and a 6-month term (for interns).
• A strong working knowledge and/or fluency in both French & English (note - close collaboration with both French and US-based team members will be required for this role).
• At ease in an international environment
• Positive and enthusiastic spirit, with a go-getter attitude, and excitement to work cross-functionally to come up with creative solutions & ideas.
• Rigor and drive to deliver excellence through collaboration, while also confident enough to work autonomously to get smaller tasks done efficiently & within a timely manner.
• Ability to bring both creativity and analytical mindset to projects
• Flexibility for various types of projects
• Ability to create high quality analyses and presentations with google slides, google sheets, figma, notion

Benefits

Joining the Withings adventure means:

• Joining one of the world's pioneers and leaders in connected health, winner of 20+ awards at the Consumer Electronic Show.
• Business travel to events / tradeshows across Europe.
• Contributing to innovative and ambitious projects for the health of tomorrow in an agile and constantly evolving environment,
• Join an international company, member of the FrenchTech 120, with teams based in Issy-les-Moulineaux, Boston, Hong-Kong and Shenzhen,
• Participate in the continuous improvement of our products and services by beta-testing them before their release, especially during our numerous sports sessions with colleagues,
• Benefit from numerous advantages: smartphone and computer of your choice, discounts for cultural and sports activities, company cantine, weekly free yoga classes in the office, and much more.
• Participate in Smart Breakfasts by attending lectures by internal team members and healthcare professionals to strengthen your knowledge in the connected health market.
• Collaborate with passionate colleagues and celebrate each of our successes