Healthcare Sales, Appointment Setting & Social Media Specialist

Job Title: Healthcare Sales, Appointment Setting & Social Media Specialist

Position Type: Full-time
Pay Rate: $6–$7 USD/hour, depending on experience
Schedule: Monday–Friday | 8:00 AM–5:00 PM EDT
Location: Remote – Philippines

About the Role

Our client is a growing U.S.-based wellness and aesthetic healthcare practice looking for a confident and results-driven Sales, Appointment Setting & Social Media Specialist.

This is a sales-first role. Your main focus will be outbound/cold calling, persistent lead follow-up, appointment setting, and converting qualified prospects into booked consultations.

We're looking for someone who is confident on the phone and understands that lead follow-up doesn't stop after one call or message. You'll take ownership of leads, maintain consistent follow-up, document next steps, and continue working each opportunity until the lead books, declines, or moves into nurture.

You'll also help with day-to-day social media execution and support patient and administrative workflows as needed.

The balance between sales, social media, and administrative work may vary depending on lead volume and business priorities.

Key Responsibilities

Sales & Appointment Setting — Primary Focus

• Make outbound and cold calls to new and existing leads
• Follow up consistently through phone, text, and CRM
• Build rapport and identify prospective patient needs
• Guide qualified leads toward booking consultations
• Handle basic questions, hesitations, and objections
• Re-engage inactive or unconverted leads
• Maintain persistent follow-up until a clear outcome is reached
• Document lead status, call outcomes, and next steps accurately
• Work toward KPIs such as calls, conversations, follow-ups, appointments booked, and conversions

Social Media Support

• Post approved content on Instagram and Facebook
• Publish Stories and help maintain consistent account activity
• Repurpose existing content for social media
• Assist with captions when needed
• Schedule approved posts
• Respond to DMs and comments
• Support audience engagement
• Assist with TikTok as the practice develops the platform
• Use Canva, Meta Business Suite, or similar tools as needed

This is primarily an execution-focused responsibility. You will not be expected to serve as the practice's overall marketing strategist.

Patient & Administrative Support

• Answer incoming patient calls and inquiries
• Assist with patient intake and appointment coordination
• Follow up on consent forms and required documentation
• Provide pre- and post-care communication
• Maintain accurate CRM and patient records
• Complete daily activity and performance reports
• Assist with other administrative and operational tasks as needed

Requirements

• Proven experience in outbound calling, cold calling, sales, appointment setting, lead generation, or lead conversion
• Experience converting leads into appointments, consultations, or sales
• Comfortable making a high volume of outbound calls
• Clear, confident, and professional phone presence
• Strong communication and rapport-building skills
• Comfortable asking questions and handling basic objections
• Persistent and organized approach to lead follow-up
• Experience working toward sales, appointment-setting, or conversion KPIs
• Strong CRM documentation and lead-management skills
• Proactive, resourceful, and comfortable working independently
• Strong sense of urgency, ownership, and follow-through
• Comfortable being accountable for measurable results

Nice to Have

• Hands-on social media experience with Instagram and Facebook
• Experience with Stories, captions, content repurposing, DMs/comments, and audience engagement
• Canva and Meta Business Suite experience
• TikTok experience
• Healthcare, wellness, aesthetics, beauty, weight loss, or medical spa experience
• Experience with GoHighLevel (GHL), Mindbody, Bowtie, or Ooma
• Patient intake or pre/post-care communication experience
• HIPAA awareness

Tools & Platforms

• GoHighLevel (GHL)
• Mindbody
• Bowtie
• Ooma
• Instagram & Facebook
• TikTok
• Canva
• Meta Business Suite

• Google Workspace & Microsoft Office

Basic Requirements

• Must speak and write English clearly and professionally.
• Must have relevant work experience.
• Must be able to provide an NBI Clearance and/or Local Police Clearance before onboarding (mandatory).
• Must be available to attend video meetings with camera on when required.

• Computer: Reliable laptop or desktop computer.
• Internet: Stable high-speed internet connection (minimum 25 Mbps).
• Audio: Noise-canceling headset.
• Video: Working webcam for virtual meetings.
• Workspace: Quiet and professional work environment.

Benefits

• Dedicated HR & Contractor Support Team: Access to world-class support for questions, guidance, contract matters, and client communication.
• Premium VPN Access (Optional): A secure VPN license can be provided upon request to enhance privacy and security for client-related tasks.
• HIPAA & Cybersecurity Training + Certification (Provided): Access to our internal HIPAA compliance training, cybersecurity modules, and certification to help you confidently handle PHI for U.S. healthcare clients.
• Top 1% VA Performance Training: Access to our proprietary training on communication, client management, productivity systems, and best practices to help you become a top-performing VA and increase long-term client retention.
• Client-Approved U.S. Holidays: Contractors may take U.S. holidays off according to the client’s needs and schedule.
• Client-Approved Paid or Unpaid Time Off: Time off may be granted by your client. Paid time off is optional and only if offered by the client.
• Access to Tools & Resources: Templates, workflow guides, productivity tools, and client-specific SOP support to help you perform at your best.
• Optional Performance-Based Incentives: Some clients may offer bonuses, incentives, or increased hours based on your performance.

These are optional resources and client-approved allowances available to you as an independent contractor. Any resources, training, or allowances listed are optional contractor perks and not employee benefits.