Senior Associate Brand Manager - Blue Bunny
Well Enterprises - Career Site Open · verified Oct 28, 2026 At a glance
Senior Brand Marketing role at Well Enterprises - Career Site. Chicago · full-time · $104,295–$146,013 base.
growthroles summary, based on the employer's posting.
What you'll do
- Lead growth-plan execution for current and future business with cross-functional partners
- Assess industry, category, channel, competitors, and brand performance to guide plans
- Use syndicated data and custom research to produce evidence-based recommendations
- Help shape multi-year plans covering innovation, renovation, proximity, partnerships, packaging, and pricing
- Create brand materials and support IAT communications across the consumer purchase funnel
What you bring
- Have two to three years of marketing experience with a CPG company
- Lead cross-functional teams, build relationships, and communicate across the organization
- Bring strong organization, attention to detail, problem solving, and analytical skills
- Use syndicated data to support fact-based decisions and generate consumer or market insights
- Understand launches, new product lines, and entry into new channels
Who this fits
This role suits a CPG marketer who can connect research and analysis to brand growth while working effectively across teams. You’ll join the Blue Bunny team in Chicago in a full-time role reporting to the Senior Brand Manager.
From the employer
Company: Wells Enterprises (a Ferrero Company)
Functional Area: Brand Marketing
The Role
Wells Enterprises has a Senior Associate Brand Manager opening on our growing Blue Bunny team. The Senior Associate Brand Manager will report into the Senior Brand Manager on Blue Bunny and play a key role in developing and shaping the future of the Blue Bunny business.
What You’ll Do
- Leads executional management of strategic growth business plans on existing or future business, partnering closely with cross-functional counterparts.
- Owns comprehensive brand analysis - industry, category, channel, competition, and brand - to inform growth plans.
- Brings forward insight & fact-based recommendations based on syndicated data as well as custom research design, implementation, and analysis.
- Supports development of brand strategy growth plans within 1 to 3-year horizon - inclusive of innovation, renovation, proximity, partnerships, packaging, and pricing.
- Supports IAT communication initiatives across the consumer purchase funnel.
- Responsible to create and develop brand materials used with internal and external stakeholders.
What You’ll Bring
- 2-3 years marketing experience with a CPG company.
- Effectively lead a cross-functional team and drive results, build relationships, and communicate effectively at all levels in the organization.
- Strong attention to detail and excellent organizational skills.
- Proactive, entrepreneurial-minded, ability to work in a fast-paced, nimble environment.
- Problem solving skills, possesses functional and technical skills, written and verbal communication skills, relationship management and interpersonal skills, analytical skills, insight generation.
- Access and interpret syndicated data to inform fact-based decisions.
- Knowledge and familiarity around launching innovation, new product lines, and/or entering new channels.
The base pay range for this position is $104,295 to $146,013 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.
Wells Enterprises is an EEO/AA employer M/F/Vet/Dis
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