Senior Associate Brand Manager - Blue Bunny

Well Enterprises - Career Site Open · verified Sep 13, 2026

Chicago Full-time Senior Brand Marketing

Senior Brand Marketing role at Well Enterprises - Career Site. Chicago · full-time · $104,295–$146,013 base.

SalaryStated by Well Enterprises - Career Site

$104,295 – $146,013

Base salary for this role, in USD per year, as published in the posting.

This role, from Well Enterprises - Career SiteOur estimate for the market: $102,000–$155,000

In line with the market median of $126,000 for senior brand marketing roles in Chicago.

Worked out from 16 postings that stated pay, median $126,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead growth-plan execution for current and future business with cross-functional partners
Assess industry, category, channel, competitors, and brand performance to guide plans
Use syndicated data and custom research to produce evidence-based recommendations
Help shape multi-year plans covering innovation, renovation, proximity, partnerships, packaging, and pricing
Create brand materials and support IAT communications across the consumer purchase funnel

What you bring

Have two to three years of marketing experience with a CPG company
Lead cross-functional teams, build relationships, and communicate across the organization
Bring strong organization, attention to detail, problem solving, and analytical skills
Use syndicated data to support fact-based decisions and generate consumer or market insights
Understand launches, new product lines, and entry into new channels

Who this fits

This role suits a CPG marketer who can connect research and analysis to brand growth while working effectively across teams. You’ll join the Blue Bunny team in Chicago in a full-time role reporting to the Senior Brand Manager.

From the employer

Company: Wells Enterprises (a Ferrero Company)
Functional Area: Brand Marketing

The Role

Wells Enterprises has a Senior Associate Brand Manager opening on our growing Blue Bunny team. The Senior Associate Brand Manager will report into the Senior Brand Manager on Blue Bunny and play a key role in developing and shaping the future of the Blue Bunny business.

What You’ll Do

Leads executional management of strategic growth business plans on existing or future business, partnering closely with cross-functional counterparts.
Owns comprehensive brand analysis - industry, category, channel, competition, and brand - to inform growth plans.
Brings forward insight & fact-based recommendations based on syndicated data as well as custom research design, implementation, and analysis.
Supports development of brand strategy growth plans within 1 to 3-year horizon - inclusive of innovation, renovation, proximity, partnerships, packaging, and pricing.
Supports IAT communication initiatives across the consumer purchase funnel.
Responsible to create and develop brand materials used with internal and external stakeholders.

What You’ll Bring

2-3 years marketing experience with a CPG company.
Effectively lead a cross-functional team and drive results, build relationships, and communicate effectively at all levels in the organization.
Strong attention to detail and excellent organizational skills.
Proactive, entrepreneurial-minded, ability to work in a fast-paced, nimble environment.
Problem solving skills, possesses functional and technical skills, written and verbal communication skills, relationship management and interpersonal skills, analytical skills, insight generation.
Access and interpret syndicated data to inform fact-based decisions.
Knowledge and familiarity around launching innovation, new product lines, and/or entering new channels.

The base pay range for this position is $104,295 to $146,013 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis