Social Media Manager

Weekday AI Open · verified Sep 10, 2026

On-site Kolkata Full-time Manager Social Media

Mid-level Social Media role at Weekday AI. Kolkata · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Manage and expand Instagram and other platform presence for several consumer brands
Build content calendars and turn brand goals into planned social posts
Create concepts, captions, copy, and campaign content that match each brand's identity
Coordinate designers, photographers, influencers, and creative partners through delivery
Publish, schedule, and review content while tracking engagement and performance insights

What you bring

Bring one to five years in social media, digital marketing, content, or a related field
Know Instagram and other major platforms, including current formats, trends, creators, and features
Show planning, copywriting, ideation, storytelling, communication, and coordination skills
Handle multiple brands, projects, deadlines, and stakeholders with strong organisation and attention to detail

Who this fits

This role suits someone with social media experience who can manage several consumer brands, create content, and coordinate daily execution. You’ll work full-time onsite in Kolkata, West Bengal. Agency experience is advantageous, while backgrounds in fashion, lifestyle, food and beverage, hospitality, or similar consumer brands are preferred.

From the employer

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟰𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭-𝟰 𝗟𝗣𝗔)

Experience: 1+ yrs

Location: Kolkata, West Bengal, India, West Bengal, India

Job Type: Full-time

We are looking for a creative and results-driven Social Media Manager to manage and grow the social media presence of multiple consumer-facing brands. The role will focus on developing engaging content strategies, managing day-to-day social media execution, and ensuring brand consistency across digital platforms.

The ideal candidate understands consumer brands, has a strong eye for engaging content, stays current with social media trends, and can turn creative ideas into content that drives audience engagement and brand growth.

Requirements

Key Responsibilities

Manage and grow social media presence across Instagram and other relevant social platforms.
Develop and maintain content calendars for multiple brands.
Plan and execute engaging social media content aligned with brand identity and marketing objectives.
Develop creative concepts, content ideas, captions, and copy for social media campaigns.
Stay updated on social media trends, formats, memes, cultural moments, and emerging platform features.
Coordinate with creative teams, designers, photographers, influencers, and other stakeholders for content execution.
Manage day-to-day publishing, scheduling, and content coordination across multiple accounts.
Support the planning and execution of social media campaigns, launches, and brand initiatives.
Ensure consistency in brand voice, visual direction, messaging, and overall digital presence.
Monitor audience engagement and social media performance to identify opportunities for improvement.
Track relevant social media metrics and contribute insights for improving content performance.
Manage multiple brands and competing content priorities while maintaining quality and timelines.
Proactively identify new content opportunities based on audience behaviour, trends, and platform developments.

What Makes You a Great Fit

1–5 years of experience in social media management, digital marketing, content, or a related role.
Agency experience, particularly managing multiple brands simultaneously, will be an advantage.
Experience working with Fashion, Lifestyle, Food & Beverage, Hospitality, or similar consumer brands is preferred.
Strong understanding of Instagram and other major social media platforms.
Good content planning, copywriting, creative ideation, and storytelling skills.
Strong understanding of consumer brands and digital audience behaviour.
Ability to develop and manage content calendars, campaigns, and daily social media execution.
Strong awareness of current social media trends, formats, creators, and emerging content styles.
Excellent communication, coordination, organisation, and time-management skills.
Strong attention to detail and a good visual and creative sense.
Ability to manage multiple projects, brands, deadlines, and stakeholders effectively.
Proactive, curious, and creative mindset with the ability to turn ideas into engaging digital content.