Performance Marketing Manager

Weekday AI Open · verified Sep 13, 2026

On-site Chennai Bengaluru Full-time Manager Performance Marketing

Mid-level Performance Marketing role at Weekday AI. Chennai · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll lead e-commerce acquisition programs that target revenue and profitable growth
You'll launch, monitor, and improve paid campaigns across digital advertising platforms
You'll turn campaign, customer, product, and site data into reports and growth actions
You'll use GA4, Google Tag Manager, and Shopify to improve measurement and store performance
You'll guide creative development and structured testing across ads, audiences, pages, offers, and campaigns

What you bring

At least three years in performance marketing, digital marketing, e-commerce growth, or a related field
Hands-on capability with e-commerce ROAS, acquisition metrics, conversion funnels, and revenue improvement
Working experience with Shopify, GA4, Google Tag Manager, and conversion or event tracking
Experience with A/B testing, campaign improvement, creative strategy, and performance reporting
Strong analytical, Excel or Google Sheets, communication, and stakeholder-management skills

Who this fits

You’ll suit this role if you are commercially minded, detail-oriented, proactive, and comfortable using data to make decisions in a fast-moving, performance-focused environment. You’ll work across paid media, analytics, creative, e-commerce, product, and technology teams. The role is full-time and onsite; the listing names Chennai, Tamil Nadu, and also mentions Bengaluru.

From the employer

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟯𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟯-𝟭𝟬 𝗟𝗣𝗔)

Experience: 3+ yrs

Location: Chennai, Tamil Nadu, India, Bengaluru

Job Type: Full-time

We are looking for a data-driven and results-oriented Performance Marketing Manager to lead digital acquisition, campaign optimisation, and revenue growth across e-commerce channels. The role combines performance marketing, data analytics, e-commerce ROAS, creative strategy, and marketing technology to build scalable customer acquisition programs.

The ideal candidate will be comfortable working across paid media, analytics, creative, and e-commerce operations, using data to make informed decisions and improve campaign efficiency. You will play a key role in driving profitable growth through structured experimentation, performance optimisation, and strong collaboration across marketing and creative teams.

Requirements

Key Responsibilities

Develop and execute performance marketing strategies focused on customer acquisition, revenue growth, and profitability.
Plan, launch, monitor, and optimise paid digital campaigns across relevant platforms.
Track and improve e-commerce ROAS, CAC, conversion rates, revenue, AOV, and other key performance metrics.
Analyse campaign, customer, product, and website data to identify performance trends and growth opportunities.
Build dashboards, reports, and performance analyses to communicate campaign results and actionable insights.
Use GA4 to analyse customer journeys, traffic sources, conversions, engagement, and e-commerce performance.
Implement and maintain accurate marketing and conversion tracking through Google Tag Manager.
Work with Shopify to analyse store performance, conversion funnels, product performance, and customer behaviour.
Identify tracking gaps and coordinate with technical teams to improve data accuracy and attribution.
Develop a strong creative strategy based on performance data, customer insights, audience behaviour, and campaign results.
Collaborate with designers, content teams, and creative partners to develop high-performing ad concepts, formats, and messaging.
Conduct structured A/B testing across creatives, audiences, landing pages, offers, and campaign strategies.
Monitor campaign performance regularly and proactively identify underperforming areas.
Optimise budgets, targeting, bidding, creatives, and campaign structures to improve efficiency.
Translate analytics into clear recommendations for marketing and business stakeholders.
Collaborate with e-commerce, creative, product, and technology teams to improve the overall customer acquisition funnel.
Stay updated on changes in digital advertising platforms, analytics tools, attribution practices, and e-commerce trends.
Continuously experiment with new growth opportunities, channels, creative approaches, and optimisation techniques.

What Makes You a Great Fit

3+ years of experience in performance marketing, digital marketing, e-commerce growth, or a related role.
Strong hands-on experience with Data Analytics and performance marketing.
Proven ability to manage and optimise e-commerce ROAS and performance metrics.
Strong understanding of customer acquisition, conversion funnels, CAC, LTV, AOV, and revenue optimisation.
Hands-on experience with Shopify and e-commerce analytics.
Strong working knowledge of GA4 and Google Tag Manager, including conversion and event tracking.
Strong analytical skills with the ability to interpret campaign and customer data and convert insights into actions.
Experience developing performance-focused Creative Strategy and collaborating with creative teams.
Practical experience with A/B testing, experimentation, campaign optimisation, and performance reporting.
Strong understanding of paid media platforms and digital acquisition strategies.
Excellent Excel/Google Sheets skills and comfort working with large datasets and performance reports.
Strong communication and stakeholder-management skills.
Highly detail-oriented, commercially aware, and focused on measurable outcomes.
Proactive, curious, and comfortable working in a fast-paced, performance-driven environment.