Marketing Strategist
At a glance
Mid-level General Marketing role at Weekday AI. Remote, India · full-time.
Pay not stated Marketing Strategist salary
growthroles summary, based on the employer's posting.
What you'll do
- Lead offer and positioning work for coaches, consultants or agencies using direct-response principles
- Run discovery and strategy conversations with founders, challenging offers you believe are weak
- Use GPT during client discussions to capture voice notes, draft ideas and confirm or correct them
- Write clear BMCs that give copywriters and media buyers a starting point
What you bring
- Three to five years working in direct response, offer development or positioning for coaches, consultants or agencies
- You know Indian coaching and consulting pricing, especially for high-ticket services
- You can explain when a guarantee helps an offer and how poor wording can cost a client
- You write clearly and can use GPT live while a client is speaking
Who this fits
This suits someone with mid-level experience who can hold their ground in strategy discussions with founders. The role is full-time and remote from India.
From the employer
This role is for one of Weekday’s clients
Min Experience: 3+ years
Location: Remote (India), India
JobType: full-time
Requirements
● 3 to 5 years in direct response, offer creation or positioning for coaches, consultants or agencies.
● You've run discovery or strategy calls with founders, and you can hold your position when a founder argues for a weak offer.
● You know the Indian coaching and consulting market and how high-ticket services are priced here.
● You can explain why a guarantee works, and where a badly written one costs the client money.
● You use AI while the client is still talking: voice note into GPT, read the draft back, get the client to confirm or correct it.
● You write clearly. Copywriters and media buyers start their work from your BMC.
● Nice to have: you've read $100M Offers and Dan Kennedy, and you've sold or coached high-ticket services yourself.
Must-have skills
direct response, offer creation, positioning
Good-to-have skills
media buying, high-ticket sales, coaching high-ticket services
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