Assistant Manager - Paid Media
At a glance
Manager-level Paid Media role at Weekday AI. Bengaluru ยท full-time.
Pay not stated Paid Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Set daily spend and bidding plans for search and Meta campaigns, keeping budgets efficient
- Research keywords, test ad copy and improve landing pages to meet CPA and ROAS goals
- Launch and refine Facebook, Instagram and Messenger ads using audience groups and creative variations
- Review campaign results, share practical recommendations with senior stakeholders and run experiments
- Audit ad accounts, track cross-channel conversions and coach junior paid media analysts
What you bring
- At least two years managing campaigns in both Google Ads and Meta
- Strong command of keyword research, ad copy improvement and bidding approaches
- Experience with reporting platforms such as Google Data Studio, Tableau or Power BI
- You can explain campaign data clearly and apply A/B testing and conversion tracking
Who this fits
This role suits someone with hands-on paid media experience who can also guide junior analysts. It is an on-site position in Bengaluru.
From the employer
๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ฒ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ญ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ฒ-๐ญ๐ฌ ๐๐ฃ๐)
Experience: 2+ yrs
Location: Bengaluru
As a Assistant Manager - Paid Media, you will own and execute multi-channel paid media strategies to drive business growth, prioritizing measurable ROI across search, social, and display networks. You will collaborate crossโfunctionally with product, creative, and analytics teams to translate campaign objectives into dataโdriven planning, bidding, and optimization in a fastโpaced environment. Your expertise will inform all aspects of campaign lifecycle, from audience research and creative development to performance analysis and continuous improvement, ensuring brand guidelines and budget constraints are met. You will also mentor junior analysts, share industry best practices, and stay ahead of emerging advertising technologies to keep campaigns ahead of the competition.
Requirements
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โข Develop and manage dayโtoโday budgets for Search Engine Marketing and Meta advertising campaigns, ensuring optimal bid strategies and spend efficiency.
โข Execute keyword research, ad copy testing, and landing page optimization for Google Ads, achieving target CPA and ROAS metrics.
โข Plan, launch, and optimize Meta Ads initiatives across Facebook, Instagram, and Messenger, utilizing audience segmentation and creative variations.
โข Analyze campaign performance data, preparing detailed reports and actionable insights for senior stakeholders.
โข Collaborate with creative teams to design compelling ad assets aligned with brand guidelines and campaign objectives.
โข Conduct A/B testing and multivariate experiments to refine targeting, bidding, and creative strategies.
โข Monitor industry trends and platform updates, recommending adjustments to stay competitive and compliant with advertising policies.
โข Manage crossโchannel attribution modeling to attribute conversions accurately across paid, organic, and referral traffic.
โข Lead ad account audits to spot inefficiencies, duplicate spends, and policy violations, implementing corrective actions.
โข Mentor and train junior paid media analysts, fostering a dataโcentric, collaborative culture.
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โข 2+ years of proven experience managing paid media campaigns on Google Ads and Meta platforms.
โข Inโdepth knowledge of keyword research tools, ad copy optimization, and bidding strategies.
โข Strong analytical skills with proficiency in reporting tools such as Google Data Studio, Tableau, or Power BI.
โข Ability to translate complex data into clear, actionable recommendations for crossโfunctional teams.
โข Familiarity with A/B testing frameworks and conversion tracking implementation.
โข Experience managing multiโcurrency and multiโmarket campaigns in a global or regional setting.
โข Excellent written and verbal communication skills in English, with fluent Kannada preferred for local engagement.
โข Selfโmotivated, detailโoriented, and comfortable working in a highโgrowth, dynamic environment.
โข Proven track record of exceeding key performance indicators such as CPA, ROAS, and CTR.
โข Passion for staying current on digital advertising trends, platform updates, and emerging technologies.
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Paid Media
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