Regional CRM, Paid Media, SEA & Website Owner - Assistant Manager
At a glance
Manager-level Paid Media role at Bosch Group. Bengaluru · full-time.
Pay not stated Paid Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan CRM, paid media and search advertising campaigns, including media spend and budget allocation
- Improve campaign results by analyzing performance, adjusting activity and pursuing stronger returns
- Coordinate data-led marketing work with country teams, global colleagues and external partners
- Support marketing technology, tracking, attribution and reporting so campaign measurement is accurate
- Apply global standards and share regional feedback, insights and testing learnings across teams
What you bring
- You have five to eight years of experience in the relevant domain
- You bring operational experience with budget processes, marketing activity or editorial planning, and performance analysis
- You can work with customer data platforms and demonstrate strategic, analytical, creative and stakeholder skills
Who this fits
This assistant manager role suits someone who can lead regional CRM, paid media and search execution while working across country and global teams. The position is based on-site in Bengaluru. An MBA is preferred.
From the employer
In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Additionally, Bosch has in India the largest development center outside Germany, for end-to-end engineering and technology solutions. The Bosch Group operates in India through twelve companies: Bosch Limited – the flagship company of the Bosch Group in India – Bosch Chassis Systems India Private Limited, Bosch Rexroth (India) Private Limited, Bosch Global Software Technologies, Bosch Automotive Electronics India Private Limited, Bosch Electrical Drives India Private Limited, BSH Home Appliances Private Limited, ETAS Automotive India Private Limited, Robert Bosch Automotive Steering Private Limited, Automobility Services and Solutions Private Limited, Newtech Filter India Private Limited and Mivin Engg.Technologies Private Limited. In India, Bosch set-up its manufacturing operation in 1951, which has grown over the years to include 16 manufacturing sites, and seven development and application centers. The Bosch Group in India employs over 30,500 associates and generated consolidated sales of about Rs. 26,827 crores (3.1 billion euros) in fiscal year 2021-22 of which Rs. 24,406 crores (2.8 billion euros) are from consolidated sales to third parties. Bosch Limited is the flagship company of the Bosch Group. It earned revenue of over Rs. 11,782 crores (1.39 billion euros) in fiscal year 2021-22.
Additional information can be accessed at www.bosch.in
- Responsible for leading the execution of CRM, Paid Media, and SEA activities, driving user acquisition, engagement, retention, and business growth while ensuring alignment with global standards and governance framework.
Collaborates with countries and global teams to optimize campaigns, leverage data and continuously improve marketing effectiveness through best practices, innovation, and shared learnings.
Manages campaign media buy / SEA / CRM planning, budget allocation, and performance optimization to maximize ROI and business growth.
Ensures adoption of global standards, tools, KPIs, and best practices while providing regional feedback and requirements.
Collaborates with countries and partners to deliver integrated and data-driven marketing activities.
Analyzes performance, identifies optimization opportunities, and shares insights across the region and with the global.
Supports marketing technology, tracking, attribution, and reporting implementation to ensure measurement accuracy.
Drive continuous improvement through testing and innovation, specialize in influencer marketing and stay ahead of the curve
Ensures high quality reporting.
Graduate with MBA is preferred; 5 - 8 years experience in the given domain
Operational expertise:
C-Budget Process
Marketing Activity Planning/ Editorial Planning
Performance Tracking and Analytics
Customer Data Platform
Skill sets:
Strategic & conceptual skills
Analytical and creative skills
Stakeholder management and agility
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