Amazon PPC Advertising Specialist
At a glance
Mid-level Paid Search / PPC role at Wealthy Group of Companies LLC. Brooklyn · full-time · $140,000–$155,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build and run Sponsored Products, Sponsored Brands and Sponsored Display campaigns across a large private-label catalog
- Create paid launch plans for new products to build early sales momentum and improve keyword visibility
- Review profit at the product and account levels, then adjust spend to protect contribution margin
- Track ACOS, TACOS, ROAS and ROI against targets, shifting budgets across Amazon accounts as needed
- Report performance daily, weekly and monthly, flag catalog problems and explain campaign decisions to stakeholders
What you bring
- At least three years managing live Amazon PPC budgets directly
- Strong working command of Seller Central and Amazon Advertising or Campaign Manager
- You have managed complex catalogs and private-label products, including paid launches that improved keyword rankings
- Advanced Excel or Google Sheets skills, including pivot tables, lookup formulas and performance modeling
- You can use search-term and fee data to diagnose underperforming products or campaigns
Who this fits
This suits a hands-on Amazon PPC specialist who can manage budgets, analyze product-level profitability and make campaign decisions independently. The role reports to a Lead Strategist and is based full-time on-site at the Brooklyn office; you must live locally.
From the employer
Title: Amazon PPC Specialist
Location: Brooklyn, NY (On-site required)
Employment Type: Full-Time
Compensation: Approximately $140,000 - $155,000 / year (commensurate with experience)
We are a rapidly expanding eCommerce brand operating in the consumer hardware and maintenance space, dedicated to building high-utility, direct-to-consumer and professional-grade products. As we continue to scale our portfolio across hundreds of active SKUs, we are expanding our in-house advertising team and seeking an experienced, analytical Amazon PPC Specialist to take direct ownership of paid search and marketplace growth.
This is an execution-focused role for a performance marketer who thrives on managing real budgets, testing granular bidding strategies, and connecting paid traffic directly to bottom-line profitability. Reporting directly to our Lead Strategist, you will have the autonomy to manage your accounts, defend your campaign architecture, and make data-backed calls across multiple Amazon storefronts from our Brooklyn office.
Key Responsibilities
- Campaign Architecture & Execution: Build, manage, and scale end-to-end Amazon PPC campaigns—including Sponsored Products, Sponsored Brands, and Sponsored Display—across a diverse, multi-SKU private-label catalog.
- Product Launch Strategy: Develop and execute aggressive, structured paid launch playbooks for new product additions to establish initial velocity, drive keyword indexing, and capture market share.
- Profitability & Financial Analysis: Conduct regular P&L evaluations at both the individual ASIN and total account levels, ensuring every advertising dollar maps directly to net profit and contribution margin.
- Performance Optimization: Monitor, audit, and optimize key efficiency metrics (ACOS, TACOS, ROAS, and ROI) against defined target thresholds.
- Account Portfolio Management: Allocate and balance advertising budgets across multiple Amazon accounts to maximize visibility without sacrificing margin.
- Data Reporting & Insights: Own performance reporting cycles (daily, weekly, and monthly) to track performance, flag catalog issues immediately, and deliver actionable insights during peak seasonal pushes.
- Cross-Functional Collaboration: Articulate campaign structures, bidding logic, and keyword harvest methodologies clearly to internal stakeholders and brand leadership.
Candidate Qualifications
- 3+ years of direct, hands-on experience managing active, live Amazon PPC budgets.
- Platform Mastery: Deep functional command of Amazon Seller Central and Amazon Advertising / Campaign Manager.
- Catalog Scale: Demonstrated track record managing large, complex product catalogs and proprietary private-label brands.
- Data & Analytical Fluency: High-level proficiency in Microsoft Excel or Google Sheets (pivot tables, complex lookup formulas, custom data modeling, and performance reporting).
- Launch Experience: Proven success launching new ASINs and scaling keyword rankings using paid strategies.
- Financial Acumen: Ability to diagnose why an individual SKU or campaign is underperforming using granular search-term and fee data.
- Location: Must be based locally and able to work full-time on-site at our Brooklyn, NY office.
Preferred Qualifications
- Experience managing external paid acquisition channels, such as Google Ads (Search, Shopping, Performance Max) or Meta Ads.
- Hands-on experience with Amazon DSP (Demand-Side Platform).
- Working knowledge of marketplace analytics and automation tools (e.g., Helium 10, Jungle Scout, Atom11, Claude/AI workflows).
- Familiarity with complementary marketing touchpoints, including retention email marketing, TikTok, or video commerce.
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Paid Search / PPC$140k+
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