Director of Growth Marketing
Remote Toronto Full-time Director Growth Marketing
Leadership Growth Marketing role at Wave HQ. Remote, Canada · full-time · CA$160,000–CA$190,000 base.
SalaryStated by Wave HQ
CA$160,000 – CA$190,000
Base salary for this role, in CAD per year, as published in the posting.
This role, from Wave HQOur estimate for the market: CA$148,125–CA$193,000
In line with the market median of CA$166,250 for lead growth marketing roles in Toronto, compared against the Toronto market.
Worked out from 6 postings that stated pay, median CA$166,250. Last updated Aug 6, 2026.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Own growth strategy across acquisition, activation, and expansion with clear revenue goals
- Run multi-channel and lifecycle programs to lift adoption, reduce churn, and grow customer value
- Work with Product and Data on in-app loops, PLG metrics, and funnel experiments
- Lead and coach a multidisciplinary team across growth, operations, acquisition, activation, and retention
- Build marketing systems for attribution, reporting, forecasting, and scalable campaign operations
What you bring
- Bring at least ten years in B2B SaaS marketing, including seven years leading revenue-accountable growth
- Show demand and revenue growth in product-led environments using PQL, activation, CAC/LTV, expansion, and NRR metrics
- Know marketing automation, analytics, and experimentation tools such as Braze, Looker, and GA
- Tie campaign results to business outcomes and explain insights clearly to executives
- Have hired, coached, and motivated teams across growth and marketing operations
Who this fits
You’ll suit a senior growth leader who moves quickly, tests ideas, and connects marketing work to revenue. The role is remote and based in Toronto, Canada, with full-time employment. You’ll work across Product, Finance, Data, and a multidisciplinary team while supporting an inclusive and accessible hiring process.
From the employer
At Wave, we help small businesses to thrive so the heart of our communities beats stronger. We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done, you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously.
We’re looking for a Director of Growth Marketing who can turn our product-led motion into a revenue engine. This leader will own the growth marketing strategy and execution across the entire customer lifecycle — while ensuring the systems, data, and processes are in place to measure and scale impact. You’ll be accountable for building predictable, marketing-sourced and influenced revenue, aligning growth strategy with product adoption, and ensuring marketing operations delivers the precision and insights needed to fuel ARR growth.
We’re looking for a Director of Growth Marketing who can turn our product-led motion into a revenue engine. This leader will own the growth marketing strategy and execution across the entire customer lifecycle — while ensuring the systems, data, and processes are in place to measure and scale impact. You’ll be accountable for building predictable, marketing-sourced and influenced revenue, aligning growth strategy with product adoption, and ensuring marketing operations delivers the precision and insights needed to fuel ARR growth.
Here's how you'll make an impact:
- Growth Marketing & Revenue Acceleration
- Develop and own the growth marketing strategy to drive acquisition, activation, and expansion with clear revenue targets.
- Lead multi-channel campaigns, optimizing for CAC, conversion, and product adoption.
- Drive lifecycle marketing (email, in-app, nurture, advocacy) to increase adoption, reduce churn, and maximize LTV.
- Partner with Product on in-app growth loops (onboarding flows, upsell paths, referrals) to improve activation and monetization.
- Build, test, and scale growth experiments with a focus on speed, measurable outcomes, and repeatability to uncover new revenue levers.
- Partner with Data and Product to define PLG metrics (PQLs, activation, expansion) and optimize funnel performance.
- Lead, support & coach multi-disciplinary team accountable for the acquisition, activation & retention of customers. Marketing Operations & Revenue Infrastructure
- Own the marketing tech stack and data foundation to ensure accurate attribution, funnel visibility, and actionable insights.
- Establish scalable campaign operations processes, including lead scoring, routing, tracking, and attribution.
- Build dashboards and reporting that tie marketing efforts directly to conversion and revenue outcomes.
- Partner with Finance on forecasting, budget allocation, and revenue modeling to maximize ROI.
- Identify opportunities to automate workflows and increase efficiency across the team.
You'll thrive here if you have:
- 10+ years of experience in B2B SaaS marketing, with at least 7 years leading growth marketing with revenue accountability.
- Proven success scaling demand and revenue in a product-led growth environment with deep understanding of PLG metrics: PQLs, activation, CAC/LTV, expansion, and NRR.
- Expertise in marketing automation platforms (e.g. Braze), analytics (Looker, GA), and experimentation tools.
- Data-driven operator who can link campaigns to business outcomes and present insights with clarity to executives.
- Excellent cross-functional collaboration skills; proven ability to partner with Product, Finance, and Data.
- Leadership experience: able to hire, coach, and inspire a team across growth and ops disciplines.
- Comfortable operating in a fast-paced, scaling environment with a bias for action and experimentation.