Marketing Specialist-Shenzhen

WATI.io Open · verified Oct 18, 2026

On-site Shenzhen Mid-level General Marketing

At a glance

Mid-level General Marketing role at WATI.io. Shenzhen.

Pay not stated Marketing Specialist salary

RoleGeneral Marketing

SeniorityMid-level

LocationShenzhen

WorkplaceOn-site

PostedOct 8, 2026 · 10d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Run Wati’s Douyin, Xiaohongshu and WeChat accounts, creating graphics and short videos to build awareness and attract leads
Plan online events such as livestreams and industry sessions, then coordinate materials, promotion, delivery and performance reviews
Coordinate production and delivery of channel partner materials, including authorization plaques
Keep partner groups active, align partners on social promotions, and check their public-facing materials for compliance

What you bring

You hold at least a bachelor’s degree; marketing, new media or advertising are preferred fields
You can work with major Chinese social platforms and independently write copy and plan short-video scripts
You have community operations experience and can maintain channel partner relationships
You can plan and run events while keeping materials, logistics and multiple tasks organized

Who this fits

This role suits a mid-level marketer with hands-on social content, partner community and event execution experience. It is based on-site in Shenzhen.

From the employer

About Wati

Started as a WhatsApp team inbox in 2020, Wati has evolved into an AI-powered customer engagement platform that goes beyond a single channel. Designed for businesses that sell, support, and grow through conversations, Wati observes customer intent in real time, decides the next best revenue action, and executes it across marketing, sales, and support — on WhatsApp, Instagram, Facebook, TikTok, SMS, and more.

Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and our intelligent AI layer, Astra.

Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google.

Wati, the AI-Powered Customer Engagement Platform for Revenue Grow.

You will be responsible for:

Brand Social Media Operations: Manage the setup, daily operation, and maintenance of domestic social media accounts, covering Douyin, Xiaohongshu, WeChat Channels, and WeChat Official Account. Independently plan and produce social media content such as graphics and short videos, build content for the overseas SaaS industry, enhance brand exposure, and uncover potential customer leads.
Marketing Event Execution: Plan and organize online marketing events (livestreams, industry sharing sessions, channel salons, etc.), and complete the full event execution process, including material preparation, event promotion, on-site coordination, and data review.
Channel Materials and Logistics Support: Handle the production of channel authorization plaques and the daily logistics coordination for channel-related materials to ensure the supply of materials for channel partners.
Partner Community Operations: Manage the daily operation and maintenance of channel partner groups; organize partners to synchronize social media promotional activities and drive partners to jointly promote the brand; standardize and manage partners' external marketing messaging and materials, and ensure promotional compliance.

Requirements

Bachelor's degree or above; majors in Marketing, New Media, or Advertising are preferred; experience in B2B, SaaS, enterprise services, or overseas market/marketing or new media is preferred.
Familiar with the rules of mainstream domestic social media platforms such as Douyin, Xiaohongshu, WeChat Channels, and WeChat Official Account; able to independently complete copywriting and short video script planning, with basic content creation capabilities.
Experience in community operations; skilled at maintaining channel partner relationships; experience in channel marketing support is a plus.
Capable of event planning and execution; detail-oriented and well-organized; able to handle administrative tasks such as materials and logistics.
Good communication skills, strong sense of responsibility, and ability to handle multiple tasks in parallel; knowledge of overseas cloud communications and WhatsApp API-related industries is preferred.
Basic English reading and writing skills are preferred.