Channel Manager
At a glance
Mid-level Channel & Partnerships role at WATI.io. Hong Kong, Hong Kong SAR (see also separate country code entry under HK), China · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Recruit advertising agencies, e-commerce providers, and MarTech resellers across the Greater China Region
- Train partners, support their selling efforts, and co-manage important customer opportunities
- Set channel growth plans, track sales performance, and define success paths for each partner
- Create partner evaluation, communication, and incentive processes to improve collaboration and resource use
- Bring competitive findings, partner feedback, and outbound-commerce trends into product and marketing decisions
What you bring
- At least five years in channel development, business partnerships, or ecosystem building
- An established network among agencies, e-commerce providers, system integrators, or crowdfunding platforms serving Chinese outbound merchants
- Professional written English for email communication and understanding product materials
- Strong relationship management, negotiation ability, and a results-focused approach
Who this fits
This role suits a self-directed channel professional who can build partnerships and drive revenue across the Greater China Region. You’ll be based onsite in China, with the role described as being based in Hong Kong. Experience with WhatsApp Business API, cross-border e-commerce SaaS, or MarTech products is useful.
From the employer
Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 16,000 customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations.
At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.
Our Platform
The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.
Our Backing & Partnerships
Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.
What You'll Be Doing:
As a Channel Manager based in Hong Kong, you will play a pivotal role in channel expansion and ecosystem development in the Greater China Region (GCR), fully responsible for partner recruitment, management, and enablement. Your work will directly drive regional revenue growth while ensuring the successful localization and continuous optimization of Wati’s channel strategy.
Key Responsibilities:
1、Channel Partner Recruitment & Expansion:
Identify and sign high-potential partners (e.g., advertising agencies, e-commerce service providers, MarTech resellers), building a channel ecosystem aligned with GCR strategic goals.
2、Partner Management & Enablement:
Deliver systematic business training and support, co-manage key customer opportunities, improve collaboration efficiency and sales conversion, and build long-term strategic partnerships.
3、Revenue Target Achievement:
Own the sales performance of assigned channels, design regional growth strategies, and ensure each partner has a clear growth path and success plan.
4、Channel Collaboration Optimization:
Establish evaluation, communication, and incentive mechanisms to enhance efficiency and ensure optimal resource allocation.
5、Market Intelligence & Strategic Feedback:
Continuously gather competitive insights and partner feedback, integrate cross-border e-commerce and marketing trends, and provide actionable inputs to product and marketing strategies to better serve Chinese outbound customers.
Requirements
- 5+ years of experience in channel development, business partnerships, or ecosystem building—candidates from SaaS or cross-border advertising industries are preferred.
- Strong partner network serving Chinese outbound merchants (e.g., ad agencies, e-commerce service providers, system integrators, crowdfunding platforms).
- Solid written English skills for professional email communication and product understanding.
- Excellent relationship-building, business negotiation, and result-oriented mindset.
Preferred Qualifications
- Familiarity with WhatsApp Business API, cross-border e-commerce SaaS, or MarTech products.
- Experience in a fast-scaling startup in a key role, with the ability to thrive in a fast-paced, self-driven culture.
- Deep understanding of the marketing and sales needs of Chinese outbound merchants.
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