Head of Demand Generation
At a glance
Director-level Demand Generation role at Warp. New York · full-time · $200,000–$350,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Take responsibility for marketing-sourced pipeline and deliver three to four times coverage against bookings goals
- Plan and run inbound campaigns across content, email, paid ads, SEO and organic channels to create qualified pipeline
- Improve the website journey through sharper messaging, landing pages, conversion testing and experimentation
- Write campaign content for People, Ops and Finance leaders, then work with Sales on routing and conversion
- Use performance reporting to adjust spend and investment, while building the demand generation team
What you bring
- At least six years in demand generation or growth marketing at a B2B, sales-led SaaS company
- A record of building inbound programs that produce measurable pipeline
- Hands-on capability across paid media, SEO, email and lifecycle marketing
- Strong writing and analytical skills, including connecting funnel spend with pipeline and revenue
Who this fits
This director-level role suits a hands-on player-coach who can run channels now and build a team over time. You’ll work closely with the COO on brand and the Head of Sales on conversion. The role is based in New York City and is onsite; most of the team works in the office five days a week.
From the employer
About Warp
Warp is the AI-native Employee Management Platform for ambitious companies. HRIS, payroll, benefits, IT, tax compliance, and more, all built from scratch on one AI-native platform.
Every company runs on its people, and the software that manages them is some of the oldest in the enterprise. Incumbents like ADP and Workday built their businesses on complexity and large ops teams. Warp is built for AI to be the primary operator. Every advance in LLM capability widens our lead.
We process $X billion in annual payments for high-growth companies across all 50 US states + globally.
We've raised $85M from Battery Ventures, Sapphire Ventures, Peak XV, Sound Ventures (Ashton Kutcher), and Y Combinator, alongside operators including Tobi Lütke (Shopify), Claire Hughes Johnson (Stripe), and the founders of Dropbox and Replit. Our team comes from MIT, Ramp, Brex, Google, Gusto, Rippling, and more.
We hire people who ship constantly, own outcomes, and care about craft. If you want to automate an entire category of work that every company depends on, this is the place.
About the Role
We're hiring a Head of Demand Generation to own the top of Warp's funnel and turn our Series B momentum into pipeline. You'll own how ambitious companies discover Warp and decide to talk to us: paid, SEO, content, email, lifecycle, web conversion, and the demand programs that feed a growing sales team. You'll partner closely with our COO on brand and with our Head of Sales on conversion.
This is a builder and player-coach role. You'll set the strategy, write the content, run channels, dig into the data, and build the demand gen function as Warp scales.
What You'll Do
Own marketing-sourced pipeline as a number, driving 3–4x coverage on the bookings target.
Own inbound demand gen strategy and execution across all channels
Build and run integrated campaigns across content, email, paid, SEO, and organic that generate qualified pipeline.
Own the website and conversion funnel, from messaging and landing pages to CRO and experimentation.
Manage paid advertising across Google, LinkedIn, and other channels
Write content and campaign messaging that speaks directly to People, Ops, and Finance leaders.
Partner closely with the sales team to align campaigns with pipeline goals, attribution, routing and conversion
Build reporting to understand performance, optimize spend, and make smart investment decisions.
Build and lead the demand gen function as Warp scales.
What We're Looking For
6+ years in demand gen or growth marketing at a B2B sales-led SaaS company
Proven track record building inbound programs that generate measurable pipeline
Strong writer who can create compelling content and campaign messaging for a business audience.
Hands-on experience across paid, SEO, email, and lifecycle marketing.
Data-driven and analytical - you think in funnels and can tie spend to pipeline to revenue.
Player-coach who can run channels yourself today and build a team as we grow.
Strong partnership with Sales and a revenue-first mindset.
Nice to Have
Experience marketing to founders, finance, or people and ops buyers.
Fintech, HR tech, or developer-adjacent background.
Prior experience managing a small team
Success Metrics
You'll be measured on:
Inbound MQL volume and quality
Pipeline sourced and influenced by marketing
Website traffic and conversion rates
SEO rankings and organic search growth
Paid CAC and ROAS across channels
Benefits at Warp:
100% Health Coverage: Comprehensive medical, dental, and vision plans for you and your dependents.
401(k) Matching: Start investing in your future from day one.
Flexible PTO: We offer uncapped flexible PTO, meaning you’re trusted to take the time you need to recharge while balancing your responsibilities and team commitments.
Commuter Benefits: Pre-tax commuter benefits for your daily trip to our NYC office.
Catered Lunch Daily: Great food, every day, on us. No meal prep, no decision fatigue.
Quarterly Offsites: Beautiful locations to connect as a team. Past locations include Spain, Catskills, and San Francisco.
Warp is based in New York City, and most of our team works together in-office 5x per week. Please refer to the top of this page for this position's hiring location and working model.
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