Head of Demand Generation
At a glance
Leadership Demand Generation role at Warp. New York · full-time · $200,000–$350,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own marketing-sourced pipeline and target three to four times booking coverage
- Run inbound programs across content, email, paid, SEO, organic, and lifecycle channels
- Improve website conversion through messaging, landing pages, CRO, and experimentation
- Manage Google and LinkedIn advertising while connecting spend to pipeline and revenue
- Build the demand generation team and work with Sales on routing, attribution, and conversion
What you bring
- At least six years in demand generation or growth marketing for a B2B sales-led SaaS company
- A record of inbound programs that produced measurable pipeline
- Hands-on ability across paid, SEO, email, and lifecycle marketing
- Strong writing skills for business-focused content and campaign messaging
- A player-coach approach, combining channel execution with team building
Who this fits
You’ll suit a hands-on demand leader who can set strategy, write messaging, operate channels, analyze funnels, and build a function. The role partners closely with Sales and the COO, with a revenue-first focus. It is based onsite in New York City, with most of the team working in the office five days per week.
From the employer
About Warp
Warp is the AI-native Employee Management Platform for ambitious companies. HRIS, payroll, benefits, IT, tax compliance, and more, all built from scratch on one AI-native platform.
Every company runs on its people, and the software that manages them is some of the oldest in the enterprise. Incumbents like ADP and Workday built their businesses on complexity and large ops teams. Warp is built for AI to be the primary operator. Every advance in LLM capability widens our lead.
We process $X billion in annual payments for high-growth companies across all 50 US states + globally.
We've raised $85M from Battery Ventures, Sapphire Ventures, Peak XV, Sound Ventures (Ashton Kutcher), and Y Combinator, alongside operators including Tobi Lütke (Shopify), Claire Hughes Johnson (Stripe), and the founders of Dropbox and Replit. Our team comes from MIT, Ramp, Brex, Google, Gusto, Rippling, and more.
We hire people who ship constantly, own outcomes, and care about craft. If you want to automate an entire category of work that every company depends on, this is the place.
About the Role
We're hiring a Head of Demand Generation to own the top of Warp's funnel and turn our Series B momentum into pipeline. You'll own how ambitious companies discover Warp and decide to talk to us: paid, SEO, content, email, lifecycle, web conversion, and the demand programs that feed a growing sales team. You'll partner closely with our COO on brand and with our Head of Sales on conversion.
This is a builder and player-coach role. You'll set the strategy, write the content, run channels, dig into the data, and build the demand gen function as Warp scales.
What You'll Do
Own marketing-sourced pipeline as a number, driving 3–4x coverage on the bookings target.
Own inbound demand gen strategy and execution across all channels
Build and run integrated campaigns across content, email, paid, SEO, and organic that generate qualified pipeline.
Own the website and conversion funnel, from messaging and landing pages to CRO and experimentation.
Manage paid advertising across Google, LinkedIn, and other channels
Write content and campaign messaging that speaks directly to People, Ops, and Finance leaders.
Partner closely with the sales team to align campaigns with pipeline goals, attribution, routing and conversion
Build reporting to understand performance, optimize spend, and make smart investment decisions.
Build and lead the demand gen function as Warp scales.
What We're Looking For
6+ years in demand gen or growth marketing at a B2B sales-led SaaS company
Proven track record building inbound programs that generate measurable pipeline
Strong writer who can create compelling content and campaign messaging for a business audience.
Hands-on experience across paid, SEO, email, and lifecycle marketing.
Data-driven and analytical - you think in funnels and can tie spend to pipeline to revenue.
Player-coach who can run channels yourself today and build a team as we grow.
Strong partnership with Sales and a revenue-first mindset.
Nice to Have
Experience marketing to founders, finance, or people and ops buyers.
Fintech, HR tech, or developer-adjacent background.
Prior experience managing a small team
Success Metrics
You'll be measured on:
Inbound MQL volume and quality
Pipeline sourced and influenced by marketing
Website traffic and conversion rates
SEO rankings and organic search growth
Paid CAC and ROAS across channels
Benefits at Warp:
100% Health Coverage: Comprehensive medical, dental, and vision plans for you and your dependents.
401(k) Matching: Start investing in your future from day one.
Unlimited PTO: We offer flexible PTO, meaning you’re trusted to take the time you need to recharge while balancing your responsibilities and team commitments.
Commuter Benefits: Pre-tax commuter benefits for your daily trip to our NYC office.
Catered Lunch Daily: Great food, every day, on us. No meal prep, no decision fatigue.
Quarterly Offsites: Beautiful locations to connect as a team. Past locations include Spain, Catskills, and San Francisco.
Warp is based in New York City, and most of our team works together in-office 5x per week. Please refer to the top of this page for this position's hiring location and working model.
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