Vice President Database Marketing
At a glance
Leadership Marketing Leadership role at Wam Iabkey. United Arab Emirates · full-time.
Pay not stated Marketing Leadership salary
growthroles summary, based on the employer's posting.
What you'll do
- Set gaming reinvestment plans by customer segment, profitability goals, lifecycle stage, and hosted or unhosted status
- Use modeling to set offers and trip-level reinvestment limits, tracking campaign rates, comp ratios, and segment margins
- Direct predictive modeling, customer tests, and personalized offers based on estimated worth and trip behavior
- Oversee direct mail, email, SMS, digital, and app campaigns, including quality checks, compliance, and CRM automation
- Lead CRM, campaign, data science, analytics, segmentation, and marketing operations teams; report performance and recommendations to executives
What you bring
- At least ten years of progressively senior work in database marketing, CRM, analytics, or gaming marketing
- Strong command of ADT modeling, reinvestment planning, and complimentary economics
- Experience leading data science and analytics teams, with financial judgment to assess P&L effects
- Hands-on experience with CRM platforms and marketing automation, plus strong executive presentation skills
Who this fits
This VP role suits an experienced marketing leader who can guide analytics teams and connect customer offers to financial performance. The position is onsite in the United Arab Emirates.
From the employer
About Wynn Al Marjan Island:
On schedule to open in the United Arab Emirates in 2027, Wynn Al Marjan Island has been created as an opulent and entertaining beachside destination for discerning guests to play and relax. Located less than 50 minutes from Dubai International Airport, this integrated resort offering 1,530 rooms and suites, 22 restaurants and lounges, a theatre, nightclub, and five-star spa is currently under construction on a picturesque island that gracefully curves into the Arabian Gulf.
About the Position:
Wynn Al Marjan Island is looking for a Vice President Database Marketing to join our Database Marketing team.
The primary duties and responsibilities of this role are:
Strategic Leadership
Develop and own the gaming reinvestment strategy across all gaming customer segments.
Lead long-term reinvestment strategy aligned with profitability targets.
Establish offer architectures for hosted and unhosted guests.
Define segmentation logic across lifecycle stages.
Oversee recurring campaign calendars and ad-hoc campaign development / deployment
Offer Strategy & Reinvestment Economics
Own reinvestment guidelines by ADT / worth segment / card tier.
Using advanced modeling, set offer value and trip-level reinvestment thresholds.
Ensure consistency between model-driven offers and host-facing offers, while leaving sufficient host directed reinvestment to allow host to appropriately manage the player relationship.
Maintain a clear view (updated daily) of all reinvestment campaigns underpinning reinvestment, including the actual observed reinvestment rate for each campaign.
Monitor comp-to-theoretical ratios and margin by segment.
Partner with Finance to align reinvestment with EBITDA targets.
Data Science & Machine Learning
Oversee predictive modelling strategy (ADT forecasting, trip propensity, churn, worth estimation, etc.)
Ensure models provide extensive value segments, allowing for extreme personalization of offers based on customer worth
Establish testing frameworks (A/B, holdout groups, control groups).
Campaign Execution & CRM
Oversee direct mail, email, SMS, digital, and app-based campaigns.
Ensure campaign QA, compliance, and operational accuracy.
Drive automation within CRM systems.
Improve campaign velocity and personalization cadence.
Hosted Customer Integration
Ensure hosted customers receive centrally built, economically disciplined offers.
Build host dashboards with offer rationale, theoretical expectations, and trip targets.
Partner with VP of Gaming Marketing to align on performance.
Maintain sufficient discretionary comps for high value customers to allow for hosting flexibility.
Performance Analytics & Reporting
Develop executive dashboards for reinvestment %, margin, ROI and campaign-level performance.
Present results to executive leadership. [along with SP&A]
Provide insight-driven recommendations to optimize profitability. [with SP&A]
Team Leadership
Lead CRM / Campaign Management, Data Science & Analytics, Segmentation & Strategy, and Marketing Operations.
Build a culture of analytical rigor, accountability, and continuous improvement.
About You
The ideal candidate for this position will have the following experience and qualifications:
Essential:
10+ years of progressive leadership experience in database marketing, CRM, analytics, or gaming marketing.
Deep understanding of ADT modeling, reinvestment strategy, and comp economics.
Proven experience leading data science and analytics teams.
Strong financial acumen and ability to interpret P&L impact.
Experience with CRM platforms and marketing automation systems.
Exceptional executive communication and presentation skills.
Preferred:
Experience in an integrated resort or high-end gaming environment.
Familiarity with gaming management and patron tracking systems.
Advanced degree in Business, Analytics, Statistics, Economics, or related field.
About Wynn Al Marjan Island’s Benefits:
We offer an attractive salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer an excellent leave policy, a healthcare package, incentive programs, and other employee benefits. The result is a package that makes this role highly attractive to outstanding applicants seeking a career with Wynn Resorts, among the most renowned and celebrated brands in the global hospitality industry.
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