US - Vice President of Marketing

AIRS Medical is a healthcare technology company using AI to make medical imaging faster and more accessible. Our FDA-cleared solution, SwiftMR, accelerates MRI scans by up to 50%, helping healthcare providers improve efficiency and the patient experience. As we continue to grow, we’re looking for people who want to make a meaningful impact on the future of healthcare.

🔹 AIRS Commercial Philosophy

At AIRS, we believe disciplined thinking and strong commercial results reinforce one another.

We expect our people to meet or exceed their commitments, create pipeline proactively, forecast accurately, and deliver consistent performance. How we achieve those results matters: through sound judgment, strong discovery, credible business cases, executive engagement, and helping clients make good decisions.

Our job is not to convince every client to buy AIRS. It is to understand what the client is trying to accomplish, determine whether there is a problem worth solving, quantify why it matters, and help the organization make a sound decision.

We value discernment over persuasion, evidence over assumption, and meaningful progress over activity alone.

Our commercial team operates within a disciplined model for account strategy, discovery, qualification, business-case development, executive engagement, and opportunity management. We value process because it improves judgment and execution, while still expecting independent thinking, adaptability, and sound commercial instincts.

Across every role, we look for people who are curious, coachable, commercially minded, comfortable with ambiguity, capable of thinking on their feet, and accountable for measurable outcomes.

🔹 The Opportunity

AIRS Medical is seeking a bold, high-energy Vice President of U.S. Marketing to build a world-class marketing engine for one of the most compelling categories in healthcare: artificial intelligence that delivers meaningful clinical and economic value in medical imaging.

Reporting directly to the Global Chief Commercial Officer, you will lead U.S. marketing strategy and execution, strengthen our category leadership, and turn awareness into qualified pipeline, customer adoption, and durable revenue growth. You will partner closely with Sales, Channel Partnerships, Product, Clinical, Customer Success, and executive leadership to bring AI-powered imaging innovation to hospitals, health systems, imaging centers, and partners.

This is a build-and-scale executive opportunity with a clear ambition: prove a high-performing U.S. model and grow into broader global marketing leadership, with the potential to become AIRS Medical’s Global Chief Marketing Officer as business needs, scope, and demonstrated results warrant. We want someone energized by that journey—not someone waiting for a finished organization.

Requirements

🔹 What You Will Own

• U.S. marketing strategy, positioning, brand presence, category creation, and integrated go-to-market execution.
• Qualified demand generation and marketing-influenced / marketing-sourced pipeline across enterprise, regional, commercial, and partner-led segments.
• Account-based marketing, digital demand, customer campaigns, events, executive programs, field marketing, and strategic partnerships.
• Product marketing and differentiated messaging across AIRS AI-powered imaging solutions, grounded in validated clinical evidence and customer economics.
• AI-first marketing operations: practical use of generative AI, automation, analytics, personalization, and experimentation to increase speed, quality, and efficiency.
• Marketing team design, recruitment, talent development, agency management, budgets, and operating discipline.
• Tight integration with Sales, Commercial Development, Channel, Product, Clinical, Customer Success, and global stakeholders.

🔹 Results You Will Deliver

• Accelerate U.S. growth by increasing qualified pipeline, target-account engagement, opportunity creation, and measurable contribution to bookings and recurring revenue.
• Create a clear, distinctive AIRS market position: clinically credible, economically compelling, and recognized for leadership in healthcare AI.
• Build repeatable, high-converting integrated campaigns with transparent funnel measurement, attribution, conversion, and marketing ROI.
• Equip sellers and partners with exceptional messaging, proof points, customer stories, and tools that improve discovery and deal progression.
• Develop a strong, accountable team and scalable marketing operating model ready for international adaptation.
• Make AIRS a destination for healthcare AI talent, customers, collaborators, and partners.

Success is measured by the business outcomes marketing creates—not impressions, clicks, or event attendance alone.

🔹 What Great Looks Like

You combine the imagination of a category creator with the operating rigor of a revenue leader. You understand the promise of artificial intelligence, but you can also separate proven customer value from hype. You tell the AIRS story in language that resonates with radiologists, imaging operators, CEOs, CFOs, CIOs, and health-system leaders.

Your team uses AI as a real capability in its day-to-day work—not as a buzzword. You bring clarity to positioning, discipline to investment, energy to execution, and accountability to the entire funnel. Sales and Marketing operate as One Team, One Booking/Revenue Plan, One Operating Model.

🔹 What You Will Do

• Develop an integrated U.S. marketing plan by segment, buyer persona, geography, product, and sales motion, tied directly to commercial priorities.
• Build an AI-enabled demand engine spanning account-based programs, content, search, paid/digital, email, social, lifecycle, events, and executive engagement.
• Create persuasive narratives and evidence-led campaigns around clinical quality, workflow, MRI capacity, patient access, and measurable customer ROI.
• Work with Product and Clinical leadership to translate technical advances into accurate, compelling value propositions and launch plans.
• Design coordinated field and channel marketing programs that help sellers and partners open doors, develop opportunities, and expand accounts.
• Implement clear lead definitions, service-level agreements, campaign attribution, funnel dashboards, budget allocation, and review rhythms with GTM Operations.
• Build and coach the U.S. team, develop future marketing leaders, and establish the processes and brand standards needed for future global scale.
• Apply AI responsibly to content workflows, insights, targeting, experimentation, and productivity, with appropriate human review and healthcare claim controls.

🔹 The Athlete We Are Looking For

You are:

• Passionate about AI, fluent in AI products and workflows, and personally curious about what AI can make possible in healthcare.
• An energetic builder who enjoys creating momentum, hiring exceptional talent, and rolling up your sleeves.
• A modern growth leader who is equally comfortable discussing brand, product strategy, pipeline math, and revenue performance.
• A sophisticated storyteller who can translate complex medical technology into compelling, credible business value.
• Data-driven, commercially accountable, inventive, fast-moving, and unwilling to confuse activity with impact.
• A collaborative executive who can lead through influence across teams, cultures, and geographies.
• Aspiring to broader global executive responsibility and excited to earn it through execution and results.

🔹 What You Bring

Required

• Demonstrated senior B2B marketing leadership experience building measurable demand and revenue impact in enterprise software, AI, healthcare technology, or related sectors.
• Proven strength in demand generation, product marketing, account-based marketing, digital marketing, and sales alignment.
• Hands-on fluency with modern AI tools and automation, including practical examples of applying them to marketing operations and outcomes.
• Experience recruiting, coaching, and developing high-performing marketing teams and managing budgets and outside partners.
• Executive-level communication, strong business judgment, and ability to measure performance from investment through pipeline and revenue.

Preferred

• Healthcare AI, medical imaging, radiology, medtech, or clinical SaaS experience; familiarity with hospital and imaging-center buying dynamics.
• Experience taking an innovative technology from early adoption into scaled, category-leading growth.
• Exposure to international marketing, global product launches, partner ecosystems, or multi-market operations.

🔸 The Path to Global CMO

This role begins with ownership of U.S. marketing performance and the mandate to build a model capable of global scale. As AIRS expands, the successful executive may take on global brand, product marketing, demand generation, field and channel marketing, marketing operations, and leadership of regional teams, with the potential to progress to Global Chief Marketing Officer. Expansion of scope and title will depend on results, leadership capability, organizational needs, and executive alignment.

Benefits

🔹 What AIRS Offers

• The opportunity to help shape the commercial growth of a global AI healthcare company—not simply manage an established marketing function.
• A compelling AI product portfolio addressing important clinical, operational, and economic challenges in medical imaging.
• Direct access to executive leadership and genuine influence on brand, product launches, market development, and growth strategy.
• The opportunity to recruit an exceptional team, build modern AI-first marketing capabilities, and establish a repeatable operating model.
• A meaningful pathway to broader global executive leadership as the company scales.
• A high-performance culture that values curiosity, evidence, accountability, teamwork, and outcomes.
• Competitive compensation, benefits, and equity.