Director - Marketing Intelligence
At a glance
Leadership General Marketing role at Wam Iabkey. United Arab Emirates · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build reporting dashboards for gaming, covering host output, profitability, player engagement, and key host measures
- Analyze historical results and trends, then share useful findings with senior leaders and operations teams
- Create campaign targeting and control groups to assess effectiveness, return, uplift, and added revenue
- Automate reporting, maintain data quality, and use large language models to speed up insight and narrative work
- Set the BI roadmap with business and technical partners, and lead a technical team against clear goals and deadlines
What you bring
- A bachelor’s degree in a quantitative discipline such as computer science, statistics, economics, or finance
- At least five years working in gaming analytics, with strong SQL and experience using cloud data platforms
- You have built automated dashboards and reporting systems, and understand gaming measures, player lifecycle, loyalty, and campaign evaluation
- You can lead and grow a technical team, prioritize competing work, and communicate findings to executive and nontechnical audiences
Who this fits
This director-level role suits someone with deep gaming analytics experience who can combine technical reporting work with team leadership. The position is based in the United Arab Emirates.
From the employer
About Wynn Al Marjan Island:
Wynn Al Marjan Island will be the first integrated resort in the UAE. Set to open in 2027, the resort will be located 50 miles from Dubai International Airport in the emirate of Ras Al Khaimah. The resort will offer 1,530 rooms and suites, 22 restaurants, lounges, and bars, a theater, and a beach club. It will feature multiple swimming and wading pools, a five-star spa, a salon, a shopping promenade, and a celebrations and events center.
About the Position:
Wynn Al Marjan Island is currently seeking a Director - Marketing Intelligence to join the resort’s Database Marketing team.
The primary duties and responsibilities of this role are:
- Build and maintain the core reporting suite and dashboards for the gaming department
- Develop performance dashboards tracking host productivity, profitability, and player engagement
- Define, implement, and monitor gaming host KPIs — including ADT, trip frequency and recency, and reinvestment ratios
- Deliver historical performance analysis and trend reporting to senior leadership and operations teams
- Automate reporting workflows and enforce data accuracy standards across all outputs
- Translate business questions into analytical frameworks and structured reporting outputs
- Interpret data using advanced analytical techniques to deliver substantiated, actionable insights
- Develop targeting logic and control groups to measure campaign effectiveness, ROI, uplift, and incremental revenue
- Leverage LLMs to accelerate insight generation and automate narrative reporting
- Own the BI roadmap — collaborate with business and technical stakeholders to identify and prioritize high-impact opportunities
- Assess the effectiveness and quality of new data sources and data collection techniques
- Design future-proof data processes that allow seamless model improvements without disrupting production
- Manage and develop a technical team, setting clear goals and delivering against deadlines
About You:
The ideal candidate for this position will have the following experience and qualifications:
- Bachelor’s degree in a quantitative field (Computer Science, Statistics, Economics, Finance). Master’s is a plus
- Minimum 5+ years in gaming analytics (8+ years total experience preferred)
- Strong SQL; proficiency in one or more BI platforms (e.g., Power BI, Tableau, Looker, or equivalent). Python is a plus
- Experience building automated dashboards and reporting systems
- Hands-on experience with cloud data platforms (Snowflake, Databricks, or equivalent); familiarity with ETL processes
- Deep understanding of gaming KPIs (ADT, Theo, hold, reinvestment), player lifecycle, loyalty programs, and campaign measurement
- Strong instinct for trends, root causes, and meaningful patterns; able to analyze both qualitative and quantitative data
- Able to present data-driven insights clearly to executive and non-technical audiences — in writing and in person
- Proven ability to manage and grow a technical team, balance competing priorities, and deliver consistently under deadlines
About Wynn Al Marjan Island’s Benefits:
We offer an attractive salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer an excellent leave policy, a healthcare package, incentive programs, and other employee benefits. The result is a package that makes this role highly attractive to outstanding applicants seeking a career with Wynn Resorts, among the most renowned and celebrated brands in the global hospitality industry.
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