Associate Athletic Director, Revenue Marketing & Business Intelligence
At a glance
Leadership General Marketing role at Umd. University of Maryland College Park · full-time · $115,000–$138,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Build targeted campaigns for ticketing, premium seating, Terrapin Club, and donor initiatives across multiple channels
- Use audience analytics, pricing, inventory, and creative execution to turn fan and donor engagement into revenue
- Manage CRM activity and business intelligence to improve attendance, retention, database growth, and premium performance
- Partner with internal stakeholders and the Legends sales team on revenue-focused marketing strategy
What you bring
- A bachelor's degree from an accredited college or university is required
- Bring eight years in athletics or higher education, including three years supervising others
- Understand intercollegiate athletics administration, supervision, communication, Microsoft Office, and Google Suite
- You can prioritize competing work while managing large athletics-related projects
Who this fits
This suits a senior marketing leader who connects analytics, pricing, CRM, and campaigns to ticketing, premium seating, fundraising, and membership revenue. You must be able to work evenings, weekends, and assigned gameday or event coverage. The role includes prolonged computer use and occasional standing, walking, or lifting office materials up to twenty pounds. Employment requires background screening and federal work-authorization verification.
From the employer
Job Description Summary
Organization's Summary Statement: The Associate Athletic Director for Revenue Marketing & Business Intelligence drives data-informed marketing strategies that convert fan and donor engagement into increased revenue, attendance, retention, and database growth. This role designs targeted, multi-channel campaigns for ticketing, premium seating, the Terrapin Club, and donor initiatives by aligning inventory, pricing, audience analytics, and creative execution across key internal and external stakeholders, including a close strategic partnership with the Legends sales team.Reporting directly to the Deputy Athletics Director / Chief Revenue Officer, this position leverages data-driven insights, pricing strategies, consumer analytics, and CRM management to drive overall revenue growth, maximize attendance, and optimize premium performance. Ability to work non-traditional hours, including evenings, weekends, and assigned gameday/event coverage.
Physical Demands: The position requires prolonged sitting and computer use, as well as the ability to operate standard office equipment with manual dexterity. The role involves occasional standing or walking to attend meetings or conduct orientations and may require lifting light office materials (up to 20 pounds). Visual acuity and effective verbal and auditory communication are essential for reviewing critical data and interacting with employees in person, by phone, or virtually.
Licenses/ Certifications: NA
Minimum Qualifications
Education: Bachelor's degree from an accredited college or university.
Experience: Eight (8) years of experience in an athletics or higher education setting. Three (3) years of supervisory experience.
Knowledge, Skills and Abilities:
Knowledge of intercollegiate athletics administrative structure and responsibilities.
Knowledge of best practices in supervision and communication.
Skill in oral and written communication.
Skill in the use of Microsoft Office and Google Suite products.
Ability to multitask and prioritize within unit and department environment as well manage large-scale athletics-related projects.
Additional Job Details
Preferences
- Experience in Power 4 intercollegiate athletics, professional sports, live entertainment, ticketing, hospitality, or another consumer revenue business, including knowledge of intercollegiate athletics administrative structures.
- Hands-on experience with ticketing systems, CRM platforms, marketing automation tools, digital advertising platforms, and business intelligence/analytics tools.
- Experience developing customer acquisition, segmentation, lifecycle, retention, and direct-to-consumer revenue strategies (ticket sales, premium seating, fundraising, membership).
- Demonstrated experience managing meaningful paid-media budgets and evaluating return on marketing investment (ROMI).
Required Application Materials: Cover letter, Resume, and References (3)
Best Consideration Date: October 2, 2026
Posting Close Date: NA
Open Until Filled: Yes
Job Risks
Not Applicable to This PositionFinancial Disclosure Required
NoFor more information on Financial Disclosure, please visit Maryland's State Ethics Commission website.
Department
PRES-ICA-External RelationsWorker Sub-Type
Staff RegularSalary Range
$115,000 - $138,000Benefits Summary
For more information on Regular Exempt benefits, select this link.
Background Checks
Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify anyone from employment. Before any adverse decision, the finalist will have an opportunity to provide information to the University regarding disclosable background check information. The University reserves the right to rescind the offer of employment or otherwise decline or terminate employment if the information reported by the background check is deemed incompatible with the position, regardless of when the background check is completed.
Employment Eligibility
The successful candidate must complete employment eligibility verification (on Form I-9) by presenting documents that establish identity and work authorization within the timeframe required by federal immigration law, and where applicable, to demonstrate renewed employment authorization. Failure to complete employment eligibility verification or reverification within the timeframe set forth by law may result in suspension or termination of employment.
EEO Statement
The University of Maryland, College Park is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment. Please read the University’s Equal Employment Opportunity Statement of Policy.
Title IX Non-Discrimination Notice
Resources
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