(USA) Senior Copywriter - Product Marketing

Walmart Open · verified Oct 4, 2026

2 Locations Full-time Senior Product Marketing

At a glance

Senior Product Marketing role at Walmart. 2 Locations · full-time.

In listing Product Marketing salary

RoleProduct Marketing

SenioritySenior

Location2 Locations

EmploymentFull-time

PostedOct 2, 2026 · 2d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Write seller-facing copy for campaigns, ads, landing pages, emails, collateral and other digital experiences
Turn business goals, audience needs and product features into concise messages focused on customer benefits
Work with design, marketing, product, business teams and vendors from the initial brief through delivery
Keep copy and creative assets aligned with Walmart's voice and style, then review and quality-check final work
Use audience insights and competitive context to shape content strategy while balancing projects and improving workflows

What you bring

A bachelor's in journalism, creative writing, advertising or a related area, plus two years writing copy, or four years of copywriting experience
You can write persuasive, benefit-focused copy across digital and integrated marketing channels
You can explain complex product features in clear audience benefits and maintain consistent brand messaging

Who this fits

This senior copywriting role suits someone who can manage shifting deadlines, work across creative and product teams, and strengthen content through feedback and editorial review. The listed work locations are Bentonville, Arkansas, and San Bruno, California.

From the employer

Position Summary...

What you'll do...

Role summary:

The Senior Copywriter creates clear, compelling, on-brand content for Walmart Marketplace campaigns, digital experiences, and creative initiatives. Partnering with design, marketing, product, and business teams, this role turns complex objectives into concise, benefit-led messaging. The Senior Copywriter also shapes content strategy, maintains voice and quality standards, improves workflows, and builds trusted stakeholder relationships to deliver high-impact work efficiently.
About the team:

ECM Creative Studio helps drive Walmart Marketplace growth through high-quality creative across seller acquisition, product marketing, campaigns, events, and brand storytelling. We centralize creative strategy, standards, and delivery to increase speed, scale capacity, and protect brand consistency across seller touchpoints. The team partners across the business to create clear, engaging experiences that help sellers understand, adopt, and grow with Walmart Marketplace.
What you'll do:

Write clear, engaging copy for campaigns, ads, landing pages, emails, collateral, and other seller-facing experiences.
Translate business objectives, audience needs, and product benefits into effective messaging.
Partner with design, marketing, product, and business teams—and external vendors—from brief through delivery.
Maintain and evolve copy and creative assets in line with Walmart content, voice, and style standards.
Contribute to content strategy by applying audience insights, industry trends, and competitive context.
Manage multiple priorities, improve workflows, and uphold quality through editorial review and final QA.

What you'll bring:

Demonstrated experience creating clear, persuasive, benefit-led copy across digital and integrated marketing channels.
Strong command of content strategy, editorial judgment, brand voice, and messaging consistency.
Understanding of product marketing and the ability to translate complex features into clear audience benefits.
Experience partnering effectively with design, marketing, product, and user experience teams.
Strong organizational skills, with the ability to manage multiple projects, deadlines, and changing priorities.
A collaborative, detail-oriented approach and commitment to improving content through feedback, insights, and industry best practices.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Bentonville, Arkansas US-09401: The annual salary range for this position is $80,000.00 - $155,000.00
San Bruno, California US-08848: The annual salary range for this position is $104,000.00 - $202,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Journalism, Creative Writing, Advertising, or related field and 2 years' experience in copywriting OR 4 years' experience in copywriting.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Copywriting for online brand initiatives, Copywriting in an online creative or related digital field, Copywriting in a retail environment, Developing copy concepts in a retail or marketing environment, Working for or with creative agencies

Primary Location...

702 Sw 8Th St, Bentonville, AR 72716, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.