(USA) Manager, Marketing Planning And Strategy

Position Summary...

What you'll do...

The Manager, Content Strategy, Marketing Planning and Strategy sits at the intersection of marketing, content and storytelling, helping bring Walmart Connect’s story to life. The Manager, Content Strategy will support blog strategy, website content, event content, and programming and more.

We’re looking for someone who combines marketing instincts and editorial judgment with operational discipline. This person should be equally comfortable shaping a story and writing compelling copy as they are briefing creative partners and managing highly matrixed workflows. They should be able to translate complex business and industry topics into clear, audience-relevant content, confidently present recommendations to senior stakeholders and independently drive multiple workstreams in a fast-paced organization.
About the team:
The Walmart Connect marketing team defines and evolves a unified brand narrative that shapes industry perception through consistent messaging and compelling storytelling. This team ensures every content asset and campaign reflects a cohesive enterprise story, anchoring brand presence with differentiated thought leadership. Collaborating across functions, the team leverages data-driven insights to support strategic marketing planning and execution. Members contribute to brand strategy, content development, and project management, driving impactful marketing initiatives that align with Walmart’s objectives and enhance customer engagement across multiple channels.
What you'll do:

• Support Walmart Connect’s blog strategy and develop and manage content aligned to business priorities, industry conversations and key moments.
• Support programming and content strategy for Walmart Connect owned and operated events, developing narratives, agendas, session concepts, speaker briefs and scripts.
• Develop and manage Enterprise page content, strengthening storytelling and evolving the content experience.
• Develop and amplify Walmart Connect thought leadership in partnership with Vertical Marketing and cross-functional teams.
• Partner with executives, subject matter experts, creative teams and agencies to manage content through development, review and final delivery.
• Use content performance and audience insights to strengthen and optimize content strategy.

What you'll bring:

• Exceptional writing, editing and storytelling skills with strong editorial judgment
• Marketing instincts and understanding of how content supports broader brand and business objectives
• Organizational and project management skills
• Strong ownership, resourcefulness and ability to independently move workstreams forward
• Ability to translate complex business and industry topics into clear, compelling content
• Communication and presentation skills and confidence working with leadership

Minimum qualifications

• 6+ years of experience in marketing, content strategy, communications or a related field
• Advertising, adtech, commerce media or related industry experience strongly preferred
• Experience developing and managing content and programming for high-visibility events
• Experience managing multi-layered workflows through cross-functional review and approval processes

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Marketing or related field

Masters: Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.