Manager, Marketing Planning And Strategy, Vertical Marketing

Walmart Open · verified Oct 16, 2026

(USA) 221 River St NJ HOBOKEN Home Office Full-time Manager General Marketing

At a glance

Manager-level General Marketing role at Walmart. (USA) 221 River St NJ HOBOKEN Home Office · full-time · $96,000–$186,000 base.

SalaryStated by Walmart

$96,000 – $186,000

Base salary for this role, in USD per year, as published in the posting.

RoleGeneral Marketing

SeniorityManager

Location(USA) 221 River St NJ HOBOKEN Home Office

EmploymentFull-time

Base pay$96,000–$186,000

PostedOct 15, 2026 · 1d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Build Food and Beverage category stories that explain Walmart Connect’s value to sales teams and clients
Turn data, audience insights and market shifts into practical narratives for sales conversations
Create sales resources such as decks, case studies and insight-based toolkits
Coordinate with sales, insights, content, events and creative teams on marketing materials
Develop thought leadership and broader stories that support Walmart Connect’s market position

What you bring

A bachelor’s degree in business, marketing, communications or a related field, plus one year in marketing or related work
Alternatively, bring five years of experience in marketing or a related field

Who this fits

This manager role suits someone who can make complex information clear and create polished marketing materials for category audiences. You’ll report to a senior manager and collaborate across teams. The primary work location is Hoboken, New Jersey.

From the employer

Position Summary...

What you'll do...

Role summary:

We are seeking a strategic storyteller and marketing leader to join Walmart Connect as a Vertical Marketing Manager. You will develop category specific strategies that turn insights into compelling narratives and go to market materials. Acting as a critical link between data, storytelling, and sales enablement, you will create impactful resources across key verticals and audiences. You’ll collaborate across Sales, Insights, Product, Marketing, and Creative teams to create highimpact materials that empower our sales organization and inspire advertisers. This role supports the Food and Beverage category and reports to the Senior Manager, Vertical Marketing within Walmart Connect Ads Integrated Marketing.
About the team:

As part of the Walmart U.S. Growth organization, Walmart Connect enables advertisers to tell their stories through retail media, instore experiences, and digital touchpoints across our ecosystem. The Walmart Connect Vertical Marketing team sits within Ads Integrated Marketing whose mission is to transform insights into impact by crafting powerful narratives — to establishing a clear, credible, and scalable market presence. We’re looking for bold thinkers and strategic storytellers who want to redefine the future of retail media transforming insights into impactful narratives that position Walmart Connect as a top-tier advertising partner.
What you'll do:

Develop category-specific narratives that bring Walmart Connect’s value proposition to life.
Translate data, insights, and market trends into actionable stories for Sales and clients.
Create sales enablement materials, including decks, case studies, and insight-driven toolkits.
Partner across Sales, Insights, Content Strategy, Events, Brand Marketing, Design, and Creative Studio.
Support thought leadership and enterprise storytelling that strengthen Walmart Connect’s market position.

What you'll bring:

Strong strategic storytelling skills with the ability to simplify complex data into clear narratives.
Experience developing marketing strategies, sales materials, or thought leadership for category or industry audiences.
Collaborative mindset and comfort working with cross-functional partners.
Ability to identify insights, trends, and opportunities that inform business growth.
A creative, detail-oriented approach to building compelling, visually cohesive marketing assets.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'
experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Marketing or related field

Masters: Business Administration

Primary Location...

221 River St, Hoboken, NJ 07030, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.