Manager, Category Marketing - Brand Rep & WM Brands
At a glance
Manager-level Brand Marketing role at Walmart. Mississauga · full-time · CA$91,900–CA$126,390 base.
growthroles summary, based on the employer's posting.
What you'll do
- Convert enterprise goals into yearly and flexible customer marketing plans that reflect the brand
- Bring merchant and partner input into category plans, then brief teams and agencies on activation
- Develop media plans with media managers, agencies, and communications and digital teams
- Guide quarterly merchant planning for owned channels and store activity, then carry priority projects through delivery
- Work with Insights to assess performance and use findings to inform later planning
What you bring
- You must be at least sixteen years old
- You can build customer-focused plans from business objectives and coordinate execution across teams
Who this fits
This manager role suits someone who can connect business goals to customer-facing plans and coordinate delivery across teams and external partners. The primary location is in Mississauga, Ontario.
From the employer
Position Summary...
This role develops strategic annual and agile plans aligned with enterprise priorities, manages end-to-end Omni channel marketing plans, and integrates category seasonal strategies to achieve business goals.
What you'll do...
This role leads the planning of enterprise priorities for marketing, translating business objectives into customer strategies and brand-right marketing plans. The role may partner with merchants and cross-functional stakeholders to understand business strategy and goals, translating them into customer-facing strategic directions.
Strategic marketing planning is a primary responsibility, integrating cross-functional inputs to deliver annual Omni channel customer marketing plans. The role may also manage budgets, business alignment, and approvals where necessary. Media plans are built alongside media managers, agencies, and integrated communications/digital teams to define customer-facing marketing plans. Briefing internal teams and external partners to activate the Omni channel communications plan is essential.
Quarterly merchant planning with key support partners builds and executes detailed Omni plans through always-on (owned channels) and in-store initiatives. The role leads the execution of priority projects end-to-end, working closely with all marketing stakeholders to ensure deliverables achieve the strategy. Collaboration with enterprise cross-functional stakeholders may also be necessary.
Partnering with the Insights team to analyze and understand performance to influence and improve future planning is also a key aspect of this role. This collaborative approach ensures that marketing strategies remain relevant and effective.
Leadership Expectations:
Respect the Individual:
Demonstrates and encourages respect for others; drives a positive associate and customer experience for all; embraces differences in people, cultures, ideas, and experiences; supports workplaces where associated feel seen and connected through a culture of belonging, so all associates thrive and perform; contributes to an environment allowing everyone to bring their best selves to work.
Demonstrates engagement and commitment to the team, developing others through feedback, coaching, mentoring, and developmental opportunities; and recognizes others’ contributions and accomplishments.
Builds strong and trusting relationships with team members and business partners; works collaboratively to achieve objectives; communicates with impact and listens attentively to a range of audiences; and demonstrates energy and positivity for own work.
Acts with Integrity:
Maintains and promotes the highest standards of integrity, ethics and compliance; models the Walmart values and leads by example to foster our culture; supports Walmart’s goal of becoming a regenerative company by making a positive impact for associates, customers, and the world around us (e.g., creating a sense of belonging, eliminating waste, participating in local giving).
Follows the law, our code of conduct and company policies, and encourages others to do the same; supports an environment where associates feel comfortable sharing concerns; reinforces our culture of non-retaliation; listens to concerns raised by associates and takes action; acts with accountability for achieving results in a way that is consistent with our values.
Is consistently humble, self-aware, honest, and transparent.
Serve our Customers:
Delivers results while putting the customer first and applying an omni-merchant mindset and acts with an Every Day Low Cost mindset to drive value and Every Day Low Prices for customers.
Adopts a broad perspective that considers data, analytics, customer insights, and different parts of the business when making plans.
Strive for Excellence:
Consistently raises the bar and seeks to improve; demonstrates curiosity and a growth mindset; seeks feedback, asks thoughtful questions; supports innovation and intelligent risk-taking; and exhibits resilience in the face of setbacks.
Implements and supports continuous improvements and willingly embraces new digital tools and ways of working.
L’échelle salariale pour ce poste est de 91,900.00 à 126,390.00. La rémunération sera déterminée en fonction de l’expérience pertinente.ㅤ
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Age - 16 or olderPreferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Walmart will accommodate the disability-related needs of applicants and associates as required by law.
Primary Location…
1940 Argentia Rd, Mississauga, ON L5N 1P9, CanadaAre you currently a Walmart associate?
Please login to your Workday account and use the Find Jobs report to apply for this job.
ㅤ
Important Note: To support resume screening, interviews and other candidate evaluations, we may use artificial intelligence-powered tools, including internal or third-party developed automated decision-making tools. For more information, please see Walmart Canada Job Applicant Privacy Notice.
Not this one either?
Claude or ChatGPT reads the other 93,477 for you.
Get better matches →
