Product Marketing Manager
At a glance
Mid-level Product Marketing role at VTS. New York · $120,000–$140,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Guide property management releases from early product planning through launch, coordinating readiness, launch meetings, and follow-through
- Shape product, persona, and segment messaging using market and competitor findings
- Equip sales and customer success with presentations, demos, training, and other materials to support selling and adoption
- Study commercial real estate technology and AI, drawing insights from Gong calls and customer conversations
- Work with Content and Design on collateral, case studies, and customer stories that explain product value
What you bring
- At least three years in hands-on B2B product marketing, including successful launches, sales support, and product adoption
- You can develop positioning and messaging, then turn it into materials for sales teams and customers
- You use AI tools regularly for research, analysis, writing, and operational work
Who this fits
This hands-on manager role suits someone comfortable building processes, making decisions amid ambiguity, and presenting to executives, sales teams, and customers. The position is based in New York City and requires working from the office four days a week. The stated base salary range is $120,000 to $140,000 per year.
From the employer
As a Product Marketing Manager at VTS, you'll shape how the commercial real estate industry understands our platform and products.
You'll split your time between owning go-to-market for our property management product and driving platform-level work that makes the entire GTM organization sharper, including competitive intelligence, customer insights, demos, and persona and segment strategy. You'll be a constant collaborator with product, sales, customer success, and design, bringing market and customer insight to influence what we build, and creating the stories and tools that resonate with customers.
This is a hands-on role with real ownership. You'll help build and define the processes that product marketing runs on as VTS grows.
** Please note that this opportunity is located in New York, NY, and requires this hire to work from our office 4 days a week. **
What You'll Do
- Own launches end to end. Partner with Product from early roadmap conversations through release. Run launch meetings, decide what's release-ready, maintain the calendar, and keep the momentum going with Growth once things go live.
- Develop positioning and messaging. Create clear, differentiated messaging across products, personas, and segments that reflects current market and competitive intelligence.
- Enable the go-to-market team. Build sales artifacts, presentations, demos, and deliver training that help sales and customer success sell and drive adoption.
- Lead competitive and customer intelligence. Monitor the commercial real estate technology and AI landscape, and programmatically mine sources like Gong calls and customer conversations for insights that shape positioning and product strategy.
- Develop customer-facing content. Create collateral, case studies, and customer stories with Content and Design that bring our value to life.
- Define personas and segmentation. Sharpen our understanding of who we sell to and what matters to them, and help teams across the company apply it.
- Collaborate cross-functionally. Work closely with product, sales, customer success, design, and growth so that we execute cohesively.
What We're Looking For
- 3+ years of hands-on B2B product marketing experience, with a track record of successful launches, sales enablement, and product adoption
- Expertise in positioning and messaging, and in turning them into sales and customer-facing assets
- High agency and comfort with ambiguity. You build the first version quickly, test it, make tradeoffs, and iterate quickly.
- Strong operational instincts. You think in systems and repeatable frameworks, and you build structure where none exists.
- Ability to influence at every level, with confidence presenting to executives, sales teams, and customers
- Ability to distill complex technical concepts into clear, compelling narratives
- Experience developing customer content programs, such as case studies, testimonials, and advocacy
- AI-native working style. You use AI tools every day for research, analysis, drafting, and operations, and you have a point of view on doing it well.
Nice to Have
- Experience with product-led growth motions
- Brand development experience
- Strong design instincts and taste. You aren’t a designer but you can speak their language and know what good looks like
- Background in commercial real estate, proptech, or vertical SaaS
What VTS Values & How We Show It
- Strive for Excellence - We know your potential is unlimited. Take advantage of our executive coaches and our training and career development programs available to all employees!
- Be Customer Obsessed - We’re employee obsessed too! VTS offers competitive compensation, comprehensive health benefits (including dental and vision), pre-tax commuter benefits, and a 401(k) plan. Not to mention the fun stuff - quarterly happy hours, wellness events, clubs, and team lunches!
- Be Curious - Benefit from a culture that promotes new learning. VTS offers an education stipend to all employees!
- Move as One - We work in an open floor plan to promote cross-functional collaboration.
- Take Ownership - Be an owner of the company you’re building with our equity packages.
- Appreciate the Difference - VTS embraces and celebrates diversity. We understand the importance of a strong work-life balance. We offer a flexible PTO policy, generous family leave program, and more!
VTS is the only AI-driven technology platform enabling intelligent real estate by unifying industry professionals, investors, and their customers at scale. In 2013, VTS revolutionized commercial real estate leasing operations with what is now VTS Lease. Today, VTS AI is the largest first-party insights and collaboration engine in the industry, transforming how strategic decisions are made and executed by the real estate industry globally.
With the VTS Platform, consisting of VTS Lease, VTS Market, VTS Activate, and VTS Data, every stakeholder in real estate is given real-time market information and workflow tools to do their job with unparalleled speed and intelligence. VTS is the global leader, with more than 60% of Class A office space in the U.S., and 13 billion square feet of office, residential, retail, and industrial space is managed through the platform worldwide. VTS is utilized by over 45,000 professionals and over 1.2 million total users each day, including industry-leading customers such as Blackstone, Brookfield Properties, LaSalle Investment Management, Hines, BXP, Oxford Properties, JLL, and CBRE.
VTS maintains offices in New York City, London, Toronto, Chicago.
To learn more about VTS and view our open roles, visit us at vts.com or follow us on Instagram (@WeAreVTS) or LinkedIn.
Pay Transparency
At VTS, we pride ourselves on articulating a clear and transparent philosophy around equitable, impartial compensation that will allow us to recruit and retain an exceptional team. The base salary is market-driven at the time of offer and is based on tier 1 market data. The salary for this role will range between $120,000 and $140,000 and is determined by several factors, including your skills, prior relevant experience, quality of interviews, leveling, and geography. There is a commission structure for the position that will bring the OTE (on target earnings) to $ depending on the base salary agreed upon and achievement to goals.
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