Demand Generation Lead
At a glance
Senior Demand Generation role at Volarisgroup (Volaris). Atlanta · full-time.
In listing Demand Generation salary
growthroles summary, based on the employer's posting.
What you'll do
- Drive self-serve trials through inbound content, search optimization, paid promotion, and lifecycle follow-up
- Generate qualified leads for inside sales and pass them to account executives ready for outreach
- Build the launch website, content, campaigns, and self-serve conversion path
- Create nurture programs that move trials and leads closer to conversion
- Direct the demand generation and ABM agencies while tracking signup, lead, cost, and conversion metrics
What you bring
- At least five years of B2B demand generation experience owning full-funnel programs and a measurable target
- Practical experience with content, paid acquisition, SEO, lifecycle work, and marketing automation tools
- A metrics-led approach that improves acquisition cost, conversion, and downstream lead quality
- SaaS experience and comfort creating demand programs from the ground up
Who this fits
You’ll suit a senior demand generation operator who wants direct ownership of a launch and works comfortably across self-serve and inside-sales channels. The role is based in Atlanta and focuses on building the funnel ahead of the February 2027 revenue start. You’ll coordinate specialist agencies while owning strategy, execution, and reporting.
From the employer
Job Summary:
Who We AreAre you passionate about marketing, technology and helping businesses connect with the right people at the right time? As The Marketing Cloud for Microsoft Dynamics™, ClickDimensions exists to make revenue technology simple, affordable and accessible so every company can drive growth through better customer engagement.
We believe that growth creates opportunity for the individuals, companies and communities we serve, and we're putting that belief into practice. We're now launching sweetspot, our AI-native, CRM-agnostic marketing automation platform, purpose-built for specific industries and taking our expertise beyond the Microsoft ecosystem.
That's where you come in. This is a rare chance to build demand generation from the ground up for a product at the very start of its journey, and as our Demand Generation Lead, you'll be the person who brings sweetspot to the people it was made for.
You'll own the top of the funnel across our two volume channels: self-serve, product-led signups and inside sales into the mid-market. That means shaping the programmes that reach each of our target verticals, testing what resonates, and turning early signals into a pipeline the whole launch can build on. You won't be doing it alone; you'll work hand in hand with our specialist demand generation agency, bringing the strategy, insight and direction that make that partnership fly.
If you love the energy of a launch, enjoy having real ownership, and want your work to be visible in the results, we'd love to hear from you.
Job Description:
Compensation: $100,000–$120,000 base + 25% variable (OTE $125,000–$130,000), based on experience
What you will own
- Trial signups for the self-serve channel, through inbound content, SEO, paid and lifecycle nurture.
- Marketing-qualified lead volume for the inside-sales channel, handed to inside AEs ready to work.
- The launch demand assets: website, content, campaigns and the self-serve funnel.
- Lifecycle and nurture programs that move trials and leads toward conversion.
- Coordination with the Demand Gen/ABM firms.
- Funnel reporting: volume, cost per signup and per MQL, and conversion quality.
What success looks like
- Launch pipeline in place ahead of the February 2027 revenue start.
- The 2027 monthly signup and MQL targets hit, at or below target cost.
- MQL quality that holds its acceptance rate downstream, not just raw volume.
What you bring
- 5 or more years in B2B demand generation, owning full-funnel programs and a number.
- Hands-on across content, paid, SEO and lifecycle, and a power user of marketing automation.
- A data-first operator who lives in the funnel metrics and optimizes on cost and conversion.
- SaaS experience, and any exposure to associations or nonprofits, is a plus.
- Comfortable building from scratch in a launch environment rather than inheriting a machine.
ClickDimensions is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind. ClickDimensions is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at ClickDimensions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. ClickDimensions will not tolerate discrimination or harassment based on any of these characteristics.
Worker Type:
RegularNumber of Openings Available:
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