Manager – Content Marketing, Star Plus

Jiostar Open · verified Sep 10, 2026

Mumbai Full-time Manager Content Marketing

Mid-level Content Marketing role at Jiostar. Mumbai · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll plan and run marketing for Star Plus content across TV, OTT, and digital channels
You’ll promote launches, tentpole properties, and ongoing programming to build visibility and audience response
You’ll assess viewing, consumption, and campaign results to find growth opportunities and improve investment choices
You’ll shape audience-specific creative assets and promotional campaigns for different platforms
You’ll coordinate internal teams and external partners to deliver campaigns and track results

What you bring

Five to seven years in content, brand, consumer, or audience-growth marketing within media, entertainment, broadcast, or OTT
A postgraduate qualification, with an MBA in Marketing, Media, Communications, or an equivalent preferred
Experience building integrated campaigns across multiple consumer touchpoints
You can turn audience and campaign data into clear marketing recommendations
You can present strategy and campaign results to senior stakeholders and work across teams

Who this fits

This role suits someone who understands entertainment audiences across television and OTT and can connect consumer insights with content marketing. You’ll work with Programming, Product, Digital, Analytics, Creative, and external agency partners. The job is based in Mumbai, India, and experience across television or OTT content ecosystems is preferred.

From the employer

About the Team

This team drives the growth of the Star Plus brand and its content across television and OTT platforms. The team is responsible for developing and executing marketing strategies that maximize audience reach, engagement, and affinity for Star Plus content across linear television, OTT, and digital ecosystems. By combining consumer insights, content understanding, and data-led decision-making, the team ensures that Star Plus continues to strengthen its position as a leading entertainment brand.

Key Responsibilities

Define and execute integrated marketing strategies for Star Plus content across television, OTT, and digital platforms to drive audience engagement and brand growth.
Lead marketing initiatives for new content launches, tentpole properties, and ongoing programming, ensuring maximum visibility and audience impact across relevant platforms.
Analyze viewership, consumption, and campaign performance data to identify growth opportunities, optimize marketing investments, and generate actionable insights.
Develop and manage the creation of compelling marketing assets and promotional campaigns tailored to different audience segments and media platforms.
Collaborate with Programming, Content, Product, and Digital teams to ensure content is effectively positioned and promoted across television and OTT touchpoints.
Drive audience engagement initiatives by leveraging consumer insights, social listening, and performance data to enhance content discoverability and viewership.
Identify emerging trends in content consumption, entertainment marketing, and audience behavior to strengthen the Star Plus brand and content portfolio.
Partner closely with Digital Growth Teams, Product Marketing, Social Listening, Analytics, Consumer Insights, and Creative teams to ensure seamless campaign execution and reporting.
Manage relationships with creative, media, digital, and research partners to deliver high-impact marketing campaigns.

Key Collaborations

Internal
Programming, Communication, Consumer Insights, Digital Growth, Product Marketing, Social Listening Command Centre, Analytics, Legal, Sales & Distribution.

External
Creative Agencies, Media Agencies, Digital Partners, Influencer Networks, Research Partners, PR Agencies.

Skills & Attributes for Success

Strong understanding of entertainment marketing, audience behavior, and content consumption across television and OTT platforms.
Ability to interpret audience, campaign, and content performance metrics to drive strategic marketing decisions.
Proven experience in developing and executing integrated marketing campaigns across multiple consumer touchpoints.
Strong storytelling and content marketing capabilities, with the ability to translate programming strategy into compelling consumer-facing narratives.
Familiarity with OTT platforms, digital marketing channels, and social media ecosystems.
Ability to work with large datasets and convert insights into actionable recommendations.
Strong stakeholder management skills with the ability to collaborate across cross-functional teams.
Excellent communication and presentation skills, with experience presenting recommendations and campaign outcomes to senior stakeholders.

Preferred Education & Experience

5-7 years of experience in content marketing, brand marketing, consumer marketing, or audience growth within media, entertainment, broadcast, OTT, or related industries.
Experience working across television and/or OTT content ecosystems will be preferred.
Postgraduate qualification required (MBA in Marketing, Media, Communications, or equivalent preferred).