AGM - Prepaid Marketing
At a glance
Mid-level General Marketing role at Vodafone Idea. Bangalore.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Drive subscriber growth and revenue from unlimited and non-unlimited prepaid plans
- Help shape monthly, quarterly and annual revenue plans, then design marketing actions to support them
- Coordinate with CVM and sales teams to launch usage and retention programs
- Spot prepaid product opportunities across AP&T geographies and track competitors
- Coordinate product launches with IN and UAT teams, including go-to-market plans and customer communications
What you bring
- An MBA or other postgraduate qualification, plus three to seven years of experience
- Strong analytical ability, including working with Excel, SAS or BI tools
- Knowledge of prepaid charging systems such as IN or IT
Who this fits
This role suits a mid-level marketer who can combine prepaid product work, revenue planning and data analysis. You’ll work with CVM, sales, IN, UAT and BI teams, and the role is based in Bangalore.
From the employer
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.
We're proud to be an equal opportunity employer. At VIL, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected and empowered to reach their potential and contribute their best.
VIL's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our Values of Passion, Boldness, Trust, Speed and Digital. Consequently, our recruiting efforts are directed towards attracting and retaining best and brightest talents. Our endeavour is to be First Choice for prospective employees.
VIL ensures equal employment opportunity without discrimination or harassment based on race, colour, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.
VIL is an equal opportunity employer committed to diversifying its workforce.
Role
Prepaid Marketing
Job Level/ Designation
M2
Function / Department
Marketing
Location
Bangalore
Job Purpose
Driving Customer Upgrades, Customer Engagement, UL/Non UL Net Additions and Tertiary upliftment through the UL & Non UL product interventions
Key Result Areas/Accountabilities
1. Responsible for Subscriber Net Additions & Revenue Earning Subscribers on Unlimited & Non Unlimited Portfolio
2. Be part of Monthly/Quarterly/Annual Revenue Planning team with designing marketing initiatives on the same
3. Plan and Execute Usage & Retention initiatives along with CVM team and Sales team
4. Identify market trends and Key opportunities for better execution of Prepaid products in different geographies across AP&T
5. Product Launch for UL & non UL | working in coordination with IN team & UAT team along with formulating GTM Planning & communication plan for New products
6. Analysis of Product Interventions with BI team
7. Competition Tracking
Core Competencies, Knowledge, Experience
1. Excel/SAS/BI
2. Understanding of Prepaid Charging Systems (IN/IT)
Must have technical / professional qualifications
1. Post Graduate MBA with 3-7 years’ experience
2. Analytical and Data crunching skills
3. Communication and presentation skills
4. Go to market
Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership
General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
General Marketing
Find me workBy the team behind growthroles.