Marketing Technology & Data Specialist DP-005993
At a glance
Mid-level General Marketing role at Cat (CaterpillarCareers). Bangalore · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build and improve digital engagement campaigns with product engagement consultants and cross-functional partners
- Set up customer journeys, audience groups and automated messages in Salesforce Marketing Cloud and other marketing platforms
- Test, troubleshoot and launch campaigns, then manage the data used for targeting, personalization and reporting
- Review engagement results and recommend changes that can strengthen adoption and customer engagement
- Maintain campaign assets and platform connections, document processes, and identify useful automation or personalization opportunities
What you bring
- You bring foundational knowledge of marketing technology, marketing data and digital marketing
- You can build campaigns, customer journeys and omnichannel engagement plans
- You have experience promoting or increasing use of digital products; condition monitoring is a plus
- Experience working with field teams or dealers is valued
Who this fits
This role suits someone who can turn engagement plans into campaign workflows and work well with internal partners. The posting describes foundational-level expertise and values adaptability and relationship building.
From the employer
Career Area:
MarketingJob Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Job Description
The Digital Adoption and Customer Success (DACS) organization, part of Cat Digital, plays a critical role in enabling long-term value realization from Caterpillar’s growing portfolio of digital solutions. DACS is focused on driving meaningful adoption, sustained engagement, and measurable business impact across the global dealer network and customer base.
The team is seeking a Marketing Technology & Data Specialist. This position works in close partnership with our product engagement consultants, helping to create, build, test and deploy engagement campaigns. The role typically has foundational level expertise on marketing technologies, marketing data, and digital marketing acumen.
What You Will Do:
Partner with Product Engagement Consultants and cross-functional stakeholders to design, build, test, deploy, and optimize customer-facing engagement campaigns across digital channels.
Develop and maintain campaign workflows, journeys, audience segmentation, and automated communications within Salesforce Marketing Cloud and other marketing technology platforms.
Ensure campaign quality and performance through rigorous testing, validation, troubleshooting, and deployment processes.
Manage marketing data to support audience targeting, personalization, campaign execution, and reporting while maintaining data accuracy and integrity.
Collaborate with business partners to translate engagement strategies and campaign requirements into scalable technical solutions.
Monitor campaign performance and engagement metrics, providing actionable insights and recommendations to improve customer adoption, engagement, and business outcomes.
Support ongoing maintenance, enhancements, and optimization of marketing technology platforms, integrations, and campaign assets.
Document campaign processes, technical configurations, and best practices to support operational excellence and continuous improvement.
Assist in identifying opportunities to leverage automation, personalization, and data-driven marketing capabilities to enhance the customer experience.
Work closely with internal teams and external partners to ensure timely delivery of engagement initiatives that align with business objectives and customer success goals.
What You Will Have:
Effectiveness Measurement: Knowledge of effective measurement techniques and ability to measure the quality and quantity of work effort for the purpose of improvement.
Products and Services: Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to diverse situations.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
Effective Communication: Knowledge of effective communication concepts, tools, and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Considerations For Top Candidates:
Experience and expertise in promoting and/or driving engagement of digital products (condition monitoring is a plus) to users/audiences
Experience in working with Field teams or Dealers.
Technical marketing background and secure understanding of campaign building, customer journeys and an omnichannel approach
Positive attitude, ability to adapt to changes.
Ability to build strong relationships with internal partners.
Posting Dates:
October 22, 2026 - November 29, 2026Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply
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