Geo Marketing & Research Specialist

Vodafone vodafone.com Open · verified Sep 17, 2026

Dar es Salaam Mid-level General Marketing

Mid-level General Marketing role at Vodafone. Dar es Salaam.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll assess locations for network growth using population, economic activity, competition, and customer demand
You'll help identify sites, test feasibility, and build business cases for rollout decisions
You'll coordinate research, shape questionnaires, support fieldwork, and turn findings into commercial actions
You'll track site revenue, subscribers, traffic, utilization, and value segments through reports and dashboards
You'll monitor competitor coverage, pricing, products, and rollout activity, then recommend responses

What you bring

Bring a bachelor's degree in marketing, statistics, economics, geography, GIS, business analytics, or a related field
Have at least three years in market research, geo-marketing, business intelligence, or telecommunications analytics
Use GIS and mapping platforms such as MapInfo or Google Earth, along with reporting tools
Show strength in business-case modeling, analysis, presentation, and stakeholder communication

Who this fits

This role suits someone who can combine spatial analysis, customer research, commercial performance review, and competitor tracking. You'll support the Manager Geo Marketing & Research and work with Commercial, Network, Regional, Finance, and Strategy teams. The position is based in Dar es Salaam, Tanzania.

From the employer

Role Purpose & Key Responsibilities

Role Purpose

To support business growth and network investment decisions through geo-marketing analysis, market research, customer insights, competitor intelligence, and performance monitoring. The role is responsible for generating actionable insights that optimize network rollout, improve customer experience, and enhance commercial performance. This role also supports the Manager Geo Marketing & Research in ensuring timely delivery of research and geo-marketing activities.

Key Accountabilities:

Geo-Marketing & Network Investment Support

Conduct geo-marketing assessments to identify network expansion opportunities.
Support site identification, feasibility studies, and business case development.
Analyze population, economic activities, competition, and customer demand to assess location potential.
Perform competitor coverage analysis and market mapping using GIS tools.
Provide recommendations on site rollout, relocation, and optimization initiatives.

Market Research & Customer Insights

Coordinate primary and secondary market research projects.
Design questionnaires and support fieldwork execution.
Analyze customer behavior, satisfaction, usage trends, and market opportunities.
Translate research findings into actionable recommendations for commercial and network teams.

Business Intelligence & Performance Analysis

Monitor site performance across revenue, subscriber growth, traffic, utilization, and value segments.
Develop regular reports and dashboards to support management decision-making.
Identify underperforming sites and recommend corrective actions.
Support network monetization initiatives through commercial analysis.

Competitor Intelligence

Track competitor network rollout, pricing strategies, products, and market activities.
Produce competitor intelligence reports and recommend strategic actions.

Stakeholder Management

Work closely with Commercial, Network, Regional, Finance, and Strategy teams.
Support preparation of presentations, business cases, and executive reports.
Coordinate with regional teams to validate market opportunities and rollout priorities.

Qualification, Skills, Competencies and Experience

Bachelor's Degree in Marketing, Statistics, Economics, Geography, GIS, Business Analytics or related field.
3+ years’ experience in market research, geo-marketing, business intelligence, or telecommunications analytics.
Proficiency in GIS and mapping tools (e.g., MapInfo, Google Earth).
Experience with business case modelling and reporting tools.
Strong presentation and analytical skills
Geo-Marketing and Spatial Analysis
Market Research and Consumer Insights
Business and Revenue Analysis
Competitor Intelligence
Data Interpretation and Visualization
Stakeholder Management and Communication
Project Coordination