Senior Business Consultant - Marketing Automation

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

What's Happening

The line between marketing strategy, technology infrastructure, and data is disappearing. Enterprise clients need more than campaign execution; they need scalable growth architectures anchored in robust platforms like Salesforce, alongside modern engagement and personalization engines like Braze, Bloomreach, and Klaviyo.

At WPP ES, our Marketing Automation & CRM team architects, scales, and optimizes these enterprise MarTech solutions for leading global agency clients. We bridge the gap between complex technical setups and high-impact customer experiences across large, complex B2B and consumer environments.

We need a Senior/Lead Business Consultant who can act as our primary technical and strategic authority—someone who can lead complex engagements with confidence, champion domain excellence, and drive measurable business growth.

What You'll Do

• This is a senior client-facing leadership role. You don't just recommend tools - you architect ecosystem strategies, align executive stakeholders, and steer enterprise clients toward high-value digital maturity.
• Act as the Primary Strategic & Technical Authority: Serve as the trusted sparring partner for senior client leads, translating business requirements into scalable MarTech strategies across Salesforce, Braze, Bloomreach, Klaviyo, and peripheral technologies.
• Lead Complex Client Engagements: Manage large projects within enterprise environments, proposing best-practice solutions, mapping progress against client KPIs, and serving as a mediator and decision-maker during escalations.
• Drive Business Growth & Pitches: Directly contribute to scoping, pitching, and solutioning for prospective and existing enterprise clients, proactively identifying new growth opportunities.
• Deliver High-Impact Advisory: Facilitate strategic workshops, create rollout plans, design adapted or new processes, and present research-backed recommendations to guide client decision-making.
• Nurture & Elevate Talent: Partner with the Solution Team Lead to review work, coach medior and junior specialists, provide cross-disciplinary education, and uphold high quality standards across the domain.
• Shape Domain Leadership: Advocate for the MarTech domain internally and externally through thought leadership, vendor alignment (e.g., Salesforce), marketing events, and knowledge-sharing across WPP ES' international network.

Who You Are

• A Senior Strategic Partner, Not Just an Executer: You navigate client governance seamlessly, challenge assumptions constructively, and communicate complex technical concepts with clarity and influence at the executive level.
• A MarTech Architecture Expert: You bring deep expertise in CRM, Marketing Automation, and Service/Sales Automation platforms, with proven experience balancing legacy enterprise tools with modern engagement engines.
• A Growth Driver & Facilitator: You thrive in pitches, discovery sessions, and scoping scenarios, turning client challenges into creative, structured business solutions.
• A People Multiplier: You take pride in reviewing work, mentoring colleagues, and elevating the capabilities of the team around you.

What You'll Need

• 10+ years of professional experience, including 3+ years in senior or executive management roles within a B2B services/agency environment.
• Deep knowledge of CRM and Marketing Automation platforms, with proven expertise in Salesforce and familiarity with platforms like Braze, Bloomreach, or Klaviyo.
• Demonstrated success in scoping, pitching, and delivering solutions for enterprise-level clients.
• Strong conceptual, analytical, research, and problem-solving skills.
• Exceptional communication skills with fluency in English. Fluent in Dutch is preferred.
• Bachelor’s or Master’s degree in a relevant field is preferred.
• Currently residing in the Netherlands with a valid right to work.

The Team

You will join our Marketing Automation & CRM domain, partnering closely with the CXM Director, Capability Team Lead, project managers, and delivery teams. You will also collaborate regularly with internal marketing, technology vendors (like Salesforce), and global WPP/VML peers to elevate our overall practice.

What We Offer

Our Compensation:

• Highly competitive market salary based on senior experience.
• An additional gross annual 8% holiday allowance pay.
• A comprehensive mobility package tailored to your commuting needs.
• Competitive pension benefits.
• Choice of a Mac or Windows laptop.

Our Culture:

• A flexible hybrid work model prioritizing work-life balance.
• An international, inclusive environment built on trust and collaboration.
• Mental Health Support: Complimentary access to Employee Assistance Programme (EAP) counseling services.
• Wellness Offerings: Access to in-building wellness initiatives (yoga, pilates, in-house chair masseuse, bootcamp sessions where available).
• Work & Culture Events: High-profile B2B and B2C client portfolio, team events, and Friday social drinks.
• The Real Draw: You will serve as the technical and strategic authority shaping how global enterprise brands build, scale, and connect their MarTech ecosystems for the next generation of customer engagement.

About WPP ES

Part of WPP, 26,000 people, 55+ markets. Clients include AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestle, The Coca-Cola Company, and Wendy's. Recognized by Forrester as a Leader across marketing, commerce, and digital experience services.

Note to recruitment agencies: this vacancy is not open for collaboration, unsolicited contact will not be acknowledged.

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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