Marketing Manager, Distribution and CRM

Vitality Group International, Inc. Open · verified Oct 22, 2026

On-site Chicago Full-time Manager General Marketing

At a glance

Manager-level General Marketing role at Vitality Group International, Inc. Chicago · full-time · $90,000–$105,000 base.

SalaryStated by Vitality Group International, Inc.

$90,000 – $105,000

Base salary for this role, in USD per year, as published in the posting.

This role, from Vitality Group International, Inc.Our estimate for the market: $73,733–$129,075Median $90,025

The range includes the market median of $90,025 for mid-level general marketing roles in Chicago.

Worked out from 46 postings that stated pay, median $90,025. Last updated Oct 20, 2026.

RoleGeneral Marketing

SeniorityManager

LocationChicago

WorkplaceOn-site

EmploymentFull-time

Base pay$90,000–$105,000

PostedOct 19, 2026 · 3d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Build distribution plans and carry them through channels serving brokers, consultants, health plans, employers and sales teams
Run integrated campaigns and partner experiences that move priority audiences toward engagement and conversion
Coordinate launch planning and sales materials with Sales, Client Relations, Product and Strategy
Manage CRM segments, prospect journeys, lead nurture and automation, then track lead movement and commercial results
Oversee distribution content, digital touchpoints and broker or consultant events while managing priorities and budgets

What you bring

A marketing, business, communications or related degree, or equivalent experience
Relevant marketing background in B2B healthcare, employee benefits, insurance or another listed commercial setting
Hands-on CRM and automation experience spanning segmentation, nurture, campaign reporting and lead management
Practical digital marketing experience across email, web optimization, paid media or another listed channel
Experience creating sales enablement and launch materials, with the judgment to connect campaign results to business outcomes

Who this fits

This manager role suits someone who has handled B2B distribution marketing and can work across sales, product and client-facing teams. The position is onsite in Chicago.

From the employer

Develop distribution marketing plans and support their execution across consultants, brokers, health plans, employers, and sales channels, in line with agreed commercial priorities.
Manage integrated campaigns and partner experiences that support demand, engagement, and conversion across priority audiences.
Contribute to go-to-market planning and deliver sales enablement activity in partnership with Sales, Client Relations, Product, and Strategy.
Manage CRM campaigns, audience segmentation, prospect journeys, lead nurture, and marketing automation within agreed commercial processes.
Use digital marketing, data, AI, and marketing technology to improve campaign performance, personalization, efficiency, and delivery quality.
Apply agreed measurement approaches and report on marketing activity, channel engagement, lead progression, and commercial outcomes.
Coordinate the development, maintenance, and optimization of distribution content, communications, and digital touchpoints in line with brand and governance standards.
Coordinate distribution-related events that engage brokers and consultants.
Maintain effective stakeholder, agency, vendor, and partner relationships to coordinate priorities and deliver agreed initiatives.
Identify and recommend practical improvements to marketing processes, platforms, governance, and ways of working.
Manage assigned priorities, budgets, resources, and delivery across distribution marketing activities, escalating tradeoffs when needed.

Salary Range: $90,000-$105,000

Requirements

Bachelor's degree or equivalent experience in marketing, business, communications, healthcare administration, digital marketing or a related discipline.
Relevant experience in B2B healthcare, employee benefits, insurance, wellbeing, SaaS, or another complex commercial marketing environment.
Experience managing distribution marketing programs across sales, broker, consultant, partner, health plan, or employer channels.
Practical experience with CRM and marketing automation platforms, including audience segmentation, lead nurture programs, marketing journeys, campaign reporting, and lead management processes.
Working knowledge of digital marketing across email, website optimization, paid media, SEO/SEM, webinars, and conversion-focused campaigns.
Experience developing sales enablement content, go-to-market materials, product launch communications, and customer-facing marketing assets.
Ability to influence and collaborate effectively with Sales, Product, Client Relations, Data, Operations, and Marketing stakeholders.
Sound analytical and commercial judgment, with the ability to interpret marketing performance, connect activity to business outcomes, and recommend opportunities for improvement.

Preferred

Relevant qualifications in CRM, marketing automation, digital marketing, analytics, Salesforce, sales enablement or project management.
Experience with Highspot or another sales enablement platform.
Experience using digital marketing, analytics, and reporting tools such as Google Analytics, Power BI, SEMrush, LinkedIn Ads, or similar platforms.
Experience leveraging AI-enabled marketing technologies to improve effectiveness, personalization, efficiency, or quality.
Working knowledge of website, CRM integration, data management, and campaign operations best practices.
Experience coordinating agencies, vendors, and cross-functional project teams.
Experience supporting conference strategy, event marketing, or partner-led growth initiatives.

Benefits

Medical, Dental and Vision
401(k) with company match
Company paid Life, AD&D Short and Long term disability insurance
Generous PTO, Holidays and Summer Fridays
100% paid parental leave
Wellness Resources